17 April 2024 – Through her New York venture capital firm Planeteer Capital, US climate tech investor Sophie Purdom led a $5.3 million Seed round and made her first foreign investment. At the end of last year, she addressed over fifty Australian climate tech businesses as the headline speaker at Climate Salad’s Climate Tech Festival in Sydney.
She has chosen the upstart carbon accounting firm Sumday, based in Tasmania, as her first offshore wager. Current investors Blackbird, Possible Ventures, and Wedgetail Ventures, as well as Canva cofounder Cameron Adams, sponsored the investment.
Twelve months ago, Sunday secured $2 million in a pre-seed round to fund its worldwide expansion into the US and UK markets. With the help of this subscription-based software business, bookkeepers and accountants can now offer their customers non-financial accounting services, such as carbon accounting. Around 50 accounting firms now use it to handle supply chain greenhouse gas (GHG) accounting.
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It was co-founded in 2021 in the industrial town of Burnie in northern Tasmania by accountants Danny Hoare and Lindsay Ellis, as well as former lawyer Jessica Richmond. They have also concentrated on educating people about scope 3 emissions, or value chain emissions, which are generated outside of a business and go from product development to usage.
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