What we love most is our hair and ourselves – Aman Arora‘s inspiring journey and his brand is not just about hope but a vision that will never disappoint you, one natural solution at a time, made for you.”
In a market flooded with quick fixes, flashy packaging, and chemical-heavy formulas, it’s rare to find a brand that’s deeply rooted in meaning – something powerful, personal, and pure. AASVEDA is that rare find – a brand that is more than just Ayurvedic beauty and personal care, a deeply emotional journey that was born from a place of vulnerability and transformed into a movement of healing and hope. The story begins with Aman Arora, a visionary entrepreneur whose journey from corporate success to soulful entrepreneurship speaks volumes about courage, purpose, and resilience.
From Corporate Starting to Meaningful Healing
Aman’s impressive corporate journey is undoubtedly fascinating from any perspective. After starting as an assistant manager, he worked his way up to the strategic revenue analyst position in the USA. He later moved to the UK, where he took up the position as a sales analyst. With expertise in business intelligence, revenue analysis, corporate strategy, and other areas, Aman seemed a sure bet for executive-level positions.
But life had other plans.
Moving into personal business ventures, Aman launched 3040 Basmati Rice in Chandigarh in 2018. It was a bold move, and it taught him the realities of creating something from nothing. The venture was successful in many aspects, but it turned out to be a move that soon became an intense personal mission.
A Personal Emotion Turned Purpose
The seed of AASVEDA was sown not in a lab or marketing office but in the emotional and physical distress – it was a move that was probably necessary. After the COVID-19 vaccine, both Aman and his parents experienced sudden and severe hair loss – a problem we all have probably experienced. His mother, in particular, found it emotionally overwhelming, and no product or treatment provided relief. Confidence went down, self-esteem took a hit, and no product – no matter how expensive or recommended – proved to be helpful.
Aman recalls, “I saw my mother so depressed all the time. And that broke me. Hair loss is not just a physical problem. It is emotional, personal, and deeply human. Then, I realised that we didn’t need another product on the shelf. We needed a cure. We needed hope.”
The Birth of AASVEDA
The name Aasveda has a deep meaning. “Aas” means hope, and “Veda” means ancient wisdom. Together, the name signifies hope through knowledge, a reflection of the brand’s mission to heal from the inside out using the purity and depth of Ayurveda. From that moment on, Aman knew he couldn’t keep this solution to himself. He envisioned a brand that would provide genuine, chemical-free, Ayurvedic-based self-care to people everywhere. What began as a remedy for his family turned into a purposeful business crafted with the same love, faith, and intention that went into those early blends.
“Aasveda is a part of me. It’s my family’s story, my journey, and now, a shared path of healing for everyone who believes in natural care.” – Aman Arora
The Philosophy: Natural, Honest, Healing
Aasveda’s base is Ayurveda, with an emphasis on nature, which aids in the balance of mind and body. Each product is free of chemicals, cruelty, and other compromises. Rather, they are made from herbs and natural ingredients like amla, bhringraj, jatamasi, mulethi, kumari, anantmool, and more.
Their product line is already making a splash, including:
- Face Cream and Serum – Rich in nourishing ingredients for naturally glowing skin
- Lotion and Body Wash – Rich in gentle nourishing properties, ideal for all skin types
- Deeply cleansing and hydrating scalp Shampoo and Hair Mask – Herbal blends for healthy hair
- Hair Regrowth Mist and Oil – Specially formulated to stimulate hair follicles
- Hair Shine Serum – To add shine to dull hair and make it frizz-free
Every product reflects Aman’s commitment: what he wants to give to his family.
“I believe if my mother is using it and is experiencing positive results, then I should sell it to everyone. That is my standard for purity.”
AASVEDA: For Everyone, Everywhere
Whether you want to return to natural skincare, are struggling with hair loss, or your skin has lost its glow, AASVEDA is for you. It doesn’t make too many promises, and it certainly doesn’t discriminate. As Ayurveda has always done, it offers gentle treatments and deep care.
We’re not trying to fix you. We’re here to remind you that you were always whole. Nature helps you get back to that state.”
More than just a brand, AASVEDA today is a movement that symbolizes a return to basics, showing respect for nature and beauty that is without any filter. Supported by a growing team that shares Aman’s vision, the brand restores the joy of self-care – free from toxins and chaos.
AASVEDA is my way of giving back to others – a reflection of my own journey through pain and healing. I believe that if I can feel it, others can, too. Through Aasveda, I want to remind you that you are beautiful just the way you are. This is my attempt to help you believe in the power of self-love and care.” – Aman Arora
