18 March 2024 – Aditya Birla Sun Life AMC Ltd has introduced ‘MyMutualFundGPT,’ an innovative AI-based search assistant tool designed to enhance the investor experience across its digital platforms.
This generative AI-powered tool transcends traditional keyword matching by understanding the context of queries and providing responses based on meaning, significantly enhancing its effectiveness in addressing investors’ questions about products and services.
Moreover, MyMutualFundGPT facilitates investors in conducting research on top-performing funds, fund managers, and related topics, offering a comprehensive resource for informed decision-making.
A Balasubramanian, Managing Director and CEO of Aditya Birla Sun Life AMC Ltd, emphasized the company’s commitment to leveraging advanced technology to provide investors with a more intuitive and engaging experience.
In addition to its search capabilities, MyMutualFundGPT serves as an innovative solution-oriented platform, offering a conversational interface that enhances accessibility and user engagement.
With the introduction of MyMutualFundGPT, Aditya Birla Sun Life AMC Ltd aims to foster higher investor engagement and increase repeat visits across all its digital platforms.
As one of the leading asset managers in India, Aditya Birla Sun Life AMC Limited manages approximately 7.89 million investor folios and boasts a pan India presence across 290 plus locations, with total assets under management (AUM) of Rs. 3,247 billion as of December 31, 2023.
