Amazon Tests ‘Tez’ Quick Commerce, Flipkart Expands ‘Minutes’: The Quick Delivery Battle Heats Up

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The e-commerce giants Amazon and Flipkart are taking their competition to the next level, venturing deeper into the world of quick commerce. In a significant move, Amazon is reportedly testing its new quick delivery service, Tez, with employees in Bengaluru. Meanwhile, Flipkart is doubling down on its own quick commerce service, Flipkart Minutes, signaling an intense rivalry in the rapidly growing space.

Amazon’s Quick Commerce Leap

Amazon’s Tez, currently in its pilot phase, is designed to offer ultra-fast delivery of groceries and essentials, aligning with the increasing demand for instant gratification among urban consumers. The service is being tested internally to iron out logistics and ensure seamless functionality before a broader rollout.

The quick commerce market is estimated to grow exponentially in India, and Amazon’s entry highlights its commitment to strengthening its local foothold. This move comes after its success with grocery delivery under Amazon Fresh, as it seeks to cater to a younger audience that values speed and convenience.

Flipkart’s Bold Expansion

Not to be left behind, Flipkart is scaling up its own quick commerce initiative, Flipkart Minutes. With plans to expand the service to multiple cities, Flipkart is positioning itself as a strong competitor in the sector.

Flipkart’s approach focuses on leveraging its vast supply chain and logistics infrastructure to deliver groceries, snacks, and everyday essentials in record time. This marks a strategic push to capture a larger share of India’s rapidly evolving e-commerce landscape.

The Quick Commerce Boom in India

Quick commerce, or q-commerce, has emerged as a game-changer, with services like Blinkit, Zepto, and Swiggy Instamart already making waves. Consumers now expect deliveries within minutes, particularly for essentials like groceries, personal care products, and snacks.

Both Amazon and Flipkart’s foray into this segment underscores the immense potential of the Indian market. As cities grow more connected and consumer expectations rise, companies are investing heavily in technology, dark stores, and last-mile delivery solutions to gain an edge.

What’s Next?

As Amazon tests Tez and Flipkart scales up Minutes, the stage is set for a high-stakes rivalry. The competition will likely benefit consumers, bringing faster deliveries, better deals, and expanded service coverage. However, the race will also challenge logistics capabilities and operational efficiency, pushing companies to innovate further.

With giants like Amazon and Flipkart entering the arena, the quick commerce landscape in India is bound to see exciting developments. For now, all eyes are on how these two titans shape the future of ultra-fast deliveries.