Beyond Snack, a fast-growing Kerala-based banana chips brand, has raised $8.3 million in its latest Series A funding round. The investment, led by 12 Flags Group and NAB Ventures, will help the brand expand its reach in India and beyond. Known for its delicious and healthy snack options, Beyond Snack is on a mission to take India’s traditional flavors to a global audience.
A Crunchy Success Story
Started in Kerala, the home of authentic banana chips, Beyond Snack has quickly become a favorite among snack lovers. The brand’s unique selling point is its focus on high-quality, hygienically made chips that retain the authentic taste of Kerala’s traditional snacks. Beyond Snack offers a modern twist on a classic favorite, making it a hit with both young and old alike.
The funding will enable the brand to increase production, expand distribution channels, and invest in marketing. With the rising demand for healthy snacking options, Beyond Snack aims to capture a larger share of the market in India and explore international opportunities.
What’s Driving the Growth?
Beyond Snack’s success lies in its focus on quality, authenticity, and innovation. Unlike mass-produced snacks, the brand emphasizes the use of locally sourced bananas, ensuring freshness and flavor. Its products are free from artificial additives, making them a healthier alternative to traditional fried snacks.
The company also stands out for its eco-friendly packaging and sustainable practices, which resonate with environmentally conscious consumers. These efforts have helped Beyond Snack carve out a niche in the competitive snack market.
New Plans on the Horizon
With this new funding, Beyond Snack plans to scale its operations significantly. The company is set to expand its presence in tier-2 and tier-3 cities in India while strengthening its hold in metro markets. Additionally, the brand has its sights set on global expansion, targeting regions like the Middle East, Europe, and the US.
Beyond Snack also intends to introduce new product variations and flavors to cater to diverse customer preferences. The investment will help the company innovate while staying true to its roots in Kerala’s traditional snack-making heritage.
Backed by Big Names
The funding round saw participation from several notable investors, including Rakesh Kapoor, former CEO of Reckitt, and other angel investors. This strong backing reflects the confidence investors have in Beyond Snack’s potential to disrupt the snacking industry and establish itself as a leading player.
A Bright Future for Indian Snacks
Beyond Snack’s journey showcases how local flavors can make a global impact. By combining tradition with modern processes, the brand has set a benchmark for quality and authenticity in the snack industry. The $8.3 million funding is a stepping stone toward achieving its vision of making Kerala’s banana chips a household name worldwide.
