Struggles to Sweet Success: Musabbar’s Story Behind Building “BITE ME Now”

Located 130 kilometers from Patna, born in a small village called Ibrahimpur Charwanwan, Musabbar, the founder, had a tough journey.

Musabbar’s early years were filled with challenges that shaped the determined entrepreneur he is today.

At a young age, his family moved to Delhi, where he completed his schooling at Jamia Millia Islamia and Anglo Arabic School. But life took an unexpected turn when he lost his father during his 11th-grade year. 

This tragedy forced him to quit his studies and shoulder the responsibility of supporting his mother and younger siblings.

Despite the hurdles, Musabbar never lost hope. Today, he stands tall as the founder of BITE ME Now, a brand that has impacted over 5,000 people with its pure, vegan chocolate. 

Here’s how he turned his struggles into a story of resilience, passion, and success.

The Turning Point: A Dream to Build Something of His Own

After years of working tirelessly to support his family, Musabbar was introduced to the idea of entrepreneurship by a colleague, Vishal, during his time at MyFitness. 

Vishal suggested, “If you’re already working hard, why not work on something of your own?”

This thought stayed with him, sparking the dream to create a brand that reflected his values. However, starting a business was no easy feat. Money was tight, and resources were limited. 

Undeterred, Musabbar gathered his old colleagues, shared his idea, and found overwhelming support from those who believed in him.

The Birth of “BITE ME Now”

One of the biggest challenges was finding the perfect name for the brand. Musabbar involved his friends and family in brainstorming sessions, asking them to think of something fresh, catchy, and unique.

It was his wife who suggested the name “BITE ME”, inspired by the indulgent nature of chocolate. One of his friends chimed in, recommending the addition of the word “Now” to make the name more impactful and relevant.

And just like that, BITE ME Now was born, a name as playful and irresistible as the chocolates it represents.

Today, he has successfully established a business earning him Rs 13 Lakh revenue within a few months. 

A Commitment to Healthy Indulgence

Musabbar’s vision for BITE ME Now was clear: to create chocolate that everyone could enjoy guilt-free. Traditionally, chocolate is seen as an unhealthy indulgence, but he wanted to change that narrative.

His chocolates are pure, vegan, and crafted with love. They are free from palm oil, gluten, and lactose, making them a healthier alternative without compromising on taste. 

“I wanted people to enjoy chocolate without worrying about its impact on their health,” Musabbar shares.

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Conclusion: 

Building a business from scratch wasn’t easy. Musabbar recalls how he started with limited funds, relying on the support of his family and friends. Slowly but steadily, he built his brand, facing challenges head-on with determination and resilience.

Today, BITE ME Now has become a name synonymous with healthy, vegan indulge. 

Musabbar’s Mantra of Life: I’ve learned that nothing is permanent, not the good times, nor the bad. Every struggle leads to easier times, and that’s the mindset that keeps us going.

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