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CEO Of Vodafone Idea: Tariff Rectification Is Necessary For the Sector To Flourish

CEO Of Vodafone Idea: Tariff Rectification Is Necessary For the Sector To Flourish

15 April 2024 – Chief Executive Officer of Vodafone Idea (Vi), Akshay Moondra, said on April 15 that an industry-wide pricing revision is necessary to increase average revenue per user (APRU) and allow the industry to earn enough income to make further investments.

“The level of tariffs has allowed the industry to recover its cost of capital. India’s ARPU is one-third that of China, a similar country, and the lowest of all major nations in the world. Over the last seven years, phone use has increased 2.6 times, while data consumption has increased 82 times.

However, ARPU has only increased 1.24 times. At Vodafone Idea’s FPO news conference in Mumbai, Moondra said, “There is a general agreement that ARPU has to increase. “Significant tariff adjustments are necessary to get the industry to a place where it makes enough money to make more investments,” he said.


Conclusion

He disagreed with Vodafone’s proposal to raise communications rates for its customer base. We have certain expectations, but I can’t share them just now. Given the magnitude of tariff increases in the past, they ought to be appropriate.

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