Startup Stories

How Cheerio AI, Founded by Three Friends is Disrupting Retention Automation Industry by 56%

Cheerio AI

Have you ever wondered what happens when three friends, driven by ambition and burdened by debt, dare to tackle the challenge of customer retention? Step inside the exciting saga of Nishant, Avinash, and Priam—the brave-hearted trio who transformed the landscape of business retention with Cheerio AI, a groundbreaking solution that promises to revolutionize the way companies connect with their customers.

Three friends, Nishant, Avinash, and Priam, who dared to dream big despite the weight of education and home loan payments totaling nearly 1 Lakh every month. These ambitious entrepreneurs invested 40 Lakhs of their hard-earned savings into Cheerio AI, a game-changing solution that would transform how businesses retain customers. Leaving lucrative careers and working without pay for almost two years, these founders believed in their mission to empower enterprises with cutting-edge technology. Today, Cheerio AI boasts a valuation of 36 Cr and serves over 150 prestigious clients, including IndusInd Bank, Verse Innovation, Swiggy, and HDFC Bank.

The Founders: Nishant Das, Avinash Upadhyay, and Priam Jain

Meet Nishant, a seasoned Product Manager with nine years of experience at Lenskart, Razorpay, MakeMyTrip, and Cisco Systems, holding an MBA from the Indian School of Business, Hyderabad. Next, there’s Avinash Upadhyay, with eight years of strategic and sales leadership experience at DarwinBox, CallHealth, and WhishWorks, earning his MBA from XLRI Jamshedpur. Lastly, Priam Jain, a second-time founder and engineering manager at Clientell and Rapca Infotech, graduating from VIT Vellore. These trailblazers met at VIT Vellore and nurtured a lifelong friendship before joining forces to create Cheerio AI.

The Story of Cheerio AI: 

Cheerio AI addresses a critical issue faced by many businesses: losing customers due to inefficient retention strategies. By leveraging advanced AI algorithms, Cheerio AI automates retention workflows across various communication channels, increasing customer lifetime value by up to 56%. Initially launched as a community SaaS tool, Cheerio AI pivoted to a B2B SaaS model to achieve profitability. The company has since expanded its reach to include five primary communication channels and plans to integrate twelve additional channels within the next two years.

The Challenge

Businesses worldwide struggle to maintain customer relationships, leading to significant losses in revenue. Cheerio AI tackles this challenge head-on, aiming to boost customer lifetime values by up to 56%, thereby enhancing business growth.

The Solution: 

Cheerio AI empowers businesses to automate retention workflows across various communication channels, including email, SMS, WhatsApp, voice calls, and social media platforms like Instagram. Its AI-driven self-learning models continually optimize campaigns, improving performance by 22% compared to competing tools.

The Journey So Far: From Community Tool to Profitable B2B SaaS

Launched as a community SaaS tool, Cheerio AI later shifted to a B2B SaaS model to achieve profitability. The company has since expanded its reach to incorporate five primary communication channels and intends to integrate another dozen channels within the next two years.

The Target Market: Enterprise and Mid-Market Companies

Cheerio AI primarily caters to enterprise and mid-market businesses requiring no-code multi-channel business messaging across email, SMS, WhatsApp, IVR, and Instagram.

Setting Cheerio AI Apart

Cheerio AI distinguishes itself with its extensive library of prebuilt automation workflows, allowing businesses to implement proven strategies in a matter of minutes rather than months.


Some More Stories


The Future: Maximizing Customer Lifetime Value via 100% Retention Automation

As Cheerio AI continues to innovate and disrupt the marketplace, it remains committed to delivering maximum customer lifetime value through complete retention automation.

With a clear vision to maximize customer lifetime values through 100% retention automation, Cheerio AI continues to innovate and disrupt the marketplace. As the Tesla of retention automation, this groundbreaking startup is poised to change the way businesses interact with their customers forever.


Frequently Ask Questions (FAQs)

What is Cheerio AI?

Cheerio AI is a revolutionary solution that automates retention workflows across various communication channels, increasing customer lifetime value by up to 56%.

How does Cheerio AI make revenue?

Cheerio AI generates revenue through subscription and recharge options, enabling businesses to engage with customers seamlessly using emails, text messages, WhatsApp, voice calls, and social media platforms like Instagram.

Who are the founders of Cheerio AI?

The founders of Cheerio AI are Nishant Das, Avinash Upadhyay, and Priam Jain.

What sets Cheerio AI apart from others?

Cheerio AI distinguishes itself with its extensive library of prebuilt automation workflows, allowing businesses to implement proven strategies in a matter of minutes rather than months. With its AI-powered self-learning models, Cheerio AI optimizes campaigns 22% better than competitors, making it the Tesla of retention automation.

What problem does Cheerio AI solve?

Cheerio AI addresses a critical issue faced by many businesses: losing customers due to inefficient retention strategies. By automating retention workflows across various communication channels, Cheerio AI increases customer lifetime value by up to 56%.

About Cheerio AI’s journey so far

Cheerio AI started as a community SaaS tool and later pivoted to a B2B SaaS model to achieve profitability. The company has since expanded its reach to include five primary communication channels and plans to integrate twelve additional channels within the next two years. With a valuation of 36 Cr and over 150 prestigious clients, Cheerio AI is poised to change the way businesses interact with their customers forever.

Shares:

Do You Want To Share Your Startup Story With US? CLICK HERE

Join Our Community HERE

Recommended Stories