Mumbai, October 29, 2025:
Creativefuel, one of India’s fastest-growing creative agencies with a strong portfolio of owned IPs, has appointed Wilson Mascarenhas as Vice President – Client Servicing. This marks a significant addition to its leadership team as the agency prepares for its next phase of growth.
With over 24 years of experience, including 14 years in digital marketing, Wilson brings deep expertise across consumer tech, sports, media, fintech, telecom, and FMCG. He has led high-impact campaigns for leading brands such as Dream11, ZEE5, JioBlackRock, FanCode, and DreamSetGo — driving business growth through creativity and community.
Speaking on his appointment, Wilson Mascarenhas said:
“After years of working with incredible brands and platforms, I wanted to be part of something where I could build a lasting legacy. The evolution of Creativefuel — from a rising creative agency to one that owns and builds digital IPs — felt like the perfect next chapter. The energy and ambition here are unmatched, and I’m excited to help shape what comes next.”
Tushar, Founder & CEO, commented:
“Wilson’s arrival comes at the right time. As we enter our next phase of growth, having leaders who bring both experience and a creator-first mindset is key. His journey across digital giants like Dream11 and ZEE5 reflects the balance of structure and creativity we’re building at Creativefuel.”
Nikhil, Co-Founder, added:
“We’ve always believed in building culture, not just campaigns. Wilson’s understanding of large-scale content ecosystems and his instinct for storytelling align perfectly with that philosophy. His leadership will play a major role in scaling how we create and deliver for clients.”
This appointment comes as Creativefuel continues to strengthen its leadership bench with experienced professionals, signaling its commitment to structured, sustainable growth. With this move, the agency reinforces its position as one of India’s most culture-led creative networks — empowering stories, creators, and communities that define the internet.
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