From Young Visionary to TV Disruptor: The Inspiring Journey of Devita Saraf
At 24, I took a leap of faith and launched Vu Televisions in 2006 with one bold dream — to build a premium Indian TV brand that could stand shoulder-to-shoulder with global giants.
Early Beginnings and Inspiration
I was born into a tech-driven family in Mumbai. My father, Rajkumar Saraf, Chairman of Zenith Computers, was my first mentor. Watching him build one of India’s pioneering computer companies gave me the confidence to dream big.
At 16, I joined his business, learning the fundamentals of marketing, management, and innovation. By 21, I became the Director of Marketing, and those early experiences shaped the foundation for what was to come next.
The Birth of Vu Televisions
In 2006, I founded Vu Technologies — with a clear vision: to redefine how India experiences television. At that time, the Indian market was dominated by multinational brands, and many doubted whether a homegrown premium brand could survive.
The challenges were enormous — global competition, sourcing quality components, setting up supply chains, and convincing consumers to trust an Indian luxury tech brand. But I believed that India could create products as good as any international company.
Overcoming Challenges with Family Support
My family stood behind me throughout — emotionally, morally, and financially. Their belief in my vision gave me the courage to take risks and keep moving even when things got tough
Turning Point and Profitability
By 2012, Vu Televisions became profitable — a huge validation for all the hard work and long nights. That milestone gave me the confidence to expand further into the premium segment, focusing on larger screens and cutting-edge design.
Building a ₹1,000+ Crore Brand
Over the next decade, Vu Televisions continued to grow rapidly. We crossed the ₹1,000 crore revenue mark, becoming one of India’s top premium television brands.
In FY 2023, Vu reported revenues of ₹660 crore, with steady profitability and a loyal customer base. We built the company with a lean structure, prioritizing smart hiring, tight cost control, and relentless focus on product quality.
Vu Today: A Global Indian Brand
Today, Vu Televisions is not just a brand — it’s a statement of Indian innovation. We’ve blended technology, design, and lifestyle, creating products that compete with the best in the world.
From being called a “young girl trying to sell TVs” to leading a global consumer electronics company, my journey has been about one thing — believing that Indian entrepreneurs can think and build world-class.
My Mantra for Dreamers
“When you dare to dream beyond limits, the world eventually tunes in to your vision.”
If I could build Vu Televisions from scratch at 24, so can you. All it takes is vision, grit, and the courage to stay the course.