FOO FOODS, A Calicut-based Food Startup Allows Products to Be stored at room temperature for up to 12 months

Craving authentic Indian non-veg delights with a 180-day shelf life without refrigeration? Discover Foo Foods, the food-tech game-changer ensuring zero added preservatives while guaranteeing mouthwatering taste and unbeatable affordability. – “Where Every Bite Tells a Story”

Foo Foods is a Calicut-based value-added food product brand that aims to make traditional and ethnic foods universally accessible to urban people with utmost convenience and freshness. It looks for the most cutting-edge food processing technologies to avoid using preservatives.

It uses retort processing technology at Foo Foods, which is a universally recognized method for quality preservation that allows all products to be stored at room temperature for up to 12 months without refrigeration or freezing, as well as the ability to distribute products regardless of season, location, or other factors.

Revenue Breakdown of Foo Foods

The founder started his dream company, FOO FOODS in February 2022. The company has raised the funds of RS 25 Lakhs. The valuation of the company is Rs 4.2 crore and Rs 70 crore is Annual Recurring Revenue (ARR).

It operates in B2B and B2C segments and earns its revenue by selling its products directly to customers through its website & amazon. Also, they export to Gulf Cooperation Council (GCC) countries through distribution partners and sell through retail stores all over India and also to HoReCa (Hotels, Restaurants & Caterers)

How Foo Foods retain their clients

They can provide products that are easy to travel, store, and eat. Hence, they can make traditional foods readily available to urban residents. Their distinctiveness can be categorized under four categories:

• Foods can be kept and carried at room temperature: Their technology makes it possible to keep and transport food products at room temperature. It is risk-free, which is a huge comfort for distributors, retailers, and, most importantly, customers.
• . Food that is 100 percent natural and organic: Since it is devoid of any added chemicals, it is as natural and wholesome as possible
• Preservative-free: To achieve such a shelf life, they don’t need to employ any of the permitted preservatives or artificial flavors. It all comes down to the technologies they employ to sterilize their foods.
• Extremely easy to use: It has been made in such a manner that it is ready to eat. Only a last-minute reheating or frying is required.

Journey of Foo Foods

The team worked behind this idea and validated the concept for around 18 months. Officially incorporated in Feb 2022, they did Rs 28 lakhs in revenue in their Financial Year. This year, they are growing at 4x scale and scaling their product range and market presence.

Vision of Foo Foods

The team’s aim is to build a Heinz-like convenience food brand for Indians.

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Founders

Fawaz is a BBA graduate who is the founder of Foo Foods. He was selling homemade tea snacks during his college days. When he started receiving orders from people who were away from Kozhikode and people traveling abroad, he faced the limitation of shelf life for traditional foods. He realized that he wouldn’t be able to scale beyond his district. This led him to research about making shelf-stable foods without adding any preservatives or additives.

Rameesh is the co-founder of the company. He is an engineering graduate. Both studied together in higher secondary classes.

With the help of the Central Institute of Fisheries Technology, after conducting trials for 1 year, they launched their first product ready to fry kallumakkaya nirachathu which is a famous traditional tea snack in Kerala.

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