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From Factory Floors to Store Shelves in 60 Minutes: The Bijnis Revolution

ByAbhishek Mall

Aug 31, 2025
From Factory Floors to Store Shelves in 60 Minutes: The Bijnis Revolution

B2B Quick-Commerce Begins

After 10 months of relentless effort, Bijnis has just unveiled its boldest innovation yet: a B2B quick-commerce platform connecting retailers to factory-made fashion and lifestyle products—with delivery in just 60 minutes. A game-changer for solving sourcing bottlenecks, freeing up cash flow, and preventing excess inventory—just in time for every new season.

The Problem They Solved

  • Retailers typically need replenishment every 3–4 days for essentials like T-shirts, jeans, and shoes.
  • Traditional supply chains forced them to:
    • Hold large inventories.
    • Face cash flow constraints.
    • Risk stale stock at the start of every season.

Bijnis flipped that model. No more hoarding. Order enough stock when you need it—and get it delivered almost instantly.

What Is Bijnis?
Founded in 2015 by:

Shubham Agrawal

Siddharth Vij

Siddharth Rastogi

Chaitanya Rathi

Bijnis is a B2B footwear and apparel marketplace that connects retailers directly with manufacturers. Think of it as an operating system for India’s fashion factories—providing price transparency, fulfillment, and seamless logistics. It’s powered by a core belief: every factory should reach retailers, and vice versa, instantly.

Key Milestones & Scale

In September 2021, Bijnis raised $30 million in a Series B led by Westbridge Capital, and supported by Sequoia India, InfoEdge, Matrix, and Waterbridge.

Today, over 5,000 factories and 100,000+ retailers are actively using the platform.

Their “Retailers Ki App,” rated 4.0 on the Play Store, is trusted by 200,000+ retailers to buy wholesale fashion and footwear from 2,000+ factories across cities like Delhi, Jaipur, Ludhiana, Kolkata, Surat, and more.