What started as a dog parent’s search for healthy treats became one of India’s most heart-warming startup success stories.
In 2015, Bhupendra Khanal and Sneh Sharma were just two Bengaluru pet parents looking for better snacks for their dog, Mowgli. One day, while visiting Sikkim, they found local Himalayan herders eating a hard cheese snack made from yak and cow milk — called Churpi.
When they gave it to Mowgli, he loved it. That’s when the idea hit:
“Why not turn this natural Himalayan product into a healthy, chemical-free dog treat?”
And thus began the journey of Dogsee Chew.
🌄 The Beginning: Turning Passion into Purpose
Starting Dogsee wasn’t easy. Back in 2015, India’s pet industry was still young.
Most treats in stores were imported, made of rawhide, chemicals, and preservatives — unsafe for dogs and far from natural.
So Bhupendra and Sneh decided to build something India could be proud of — a natural, vegetarian, and human-grade pet food brand born in the Himalayas.
They worked directly with local farmers and herders in Sikkim and Arunachal Pradesh, creating an ethical supply chain that supported rural communities while ensuring product purity.
💪 The Struggle: Rejections, Roadblocks & Relentless Faith
When they started, investors didn’t believe in the idea.
“Who will buy expensive dog treats in India?”
“How will you manage cold-chain and exports?”
They were rejected multiple times — but every ‘no’ only sharpened their ‘why’.
The founders travelled thousands of kilometres across the Himalayas to perfect the recipe. They built small processing units in remote regions to handcraft the chews, and spent months testing packaging, shelf life, and safety.
What kept them going was a simple belief:
“If we wouldn’t feed it to our own dog, we won’t sell it.”
🌍 The Rise: From Indian Startup to Global Brand
Dogsee Chew’s journey from a tiny kitchen experiment to a Rs 50+ crore brand is nothing short of remarkable.
By 2022, Dogsee products were being sold in 30+ countries, across 5,000+ retail stores, and on all major e-commerce platforms.
In FY24, they reported Rs 53.7 crore in revenue and continue to grow rapidly.
They’ve raised over $14 million across funding rounds, backed by investors who now believe in India’s pet-care potential.
They’ve created a supply chain that empowers hundreds of Himalayan farmers, giving them a fair income while taking Indian products global.
🦴 What Makes Dogsee Special
100% Natural Ingredients: Yak & cow milk from the Himalayas.
No Preservatives, No Additives: Pure, sun-dried, and smoke-dried for weeks.
Human-grade Quality: Safe enough for you to eat (if you dare!).
Sustainable & Ethical: Supporting mountain communities and local artisans.
Dogsee Chew isn’t just about treats — it’s a story of love, purity, and purpose.
💡 Lessons for Founders
Look for problems in your own life — that’s where the best startup ideas are born.
Don’t chase trends; chase trust. Dogsee built in a niche no one cared about — and won.
Build ground-up, not glamour-up. They started from remote villages, not big cities.
Stay true to your mission. Even after scaling globally, Dogsee never compromised on product purity.
✨ The Legacy
Today, Dogsee Chew stands as one of India’s most respected D2C pet brands — exporting Indian goodness to the world.
What began as a small act of love for one dog has grown into a movement that’s redefining pet nutrition across continents.
For founders everywhere, the message is simple:
“If you believe in your idea, even a dog treat can build an empire.” 🐕💫