House of Chikankari, a brand dedicated to promoting Indian handicrafts, has raised ₹4 crore in its seed funding round. This funding marks a major milestone for the company, which focuses on blending traditional craftsmanship with modern fashion.
Supporting Indian Handicrafts
House of Chikankari is on a mission to revitalize and globalize the art of Chikankari embroidery, a centuries-old handcraft from India. By collaborating with skilled artisans, the brand is creating timeless apparel that preserves cultural heritage while appealing to modern tastes.
Fund Utilization
The newly raised funds will be utilized for:
- Scaling Operations: Expanding the production capacity to meet growing demand.
- Brand Development: Increasing marketing efforts to reach a wider audience.
- Empowering Artisans: Creating sustainable employment opportunities for artisans.
CEO’s Vision
The leadership at House of Chikankari emphasizes that this funding will help elevate the brand’s vision of preserving and celebrating India’s rich handicraft traditions on a global platform.
Industry Impact
As consumer interest grows for ethical and sustainable fashion, the brand’s commitment to empowering artisans and promoting handmade excellence stands out.
Conclusion
House of Chikankari’s funding round is more than just a financial achievement; it’s a step toward preserving India’s heritage and promoting sustainable fashion. With these funds, the brand is set to redefine modern ethnic wear while keeping traditions alive.