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ICICI Bank’s iMobile Pay Surpasses One Crore Customers from Other Banks, Drives Transaction Surge

ICICI Bank's iMobile Pay Surpasses One Crore Customers from Other Banks, Drives Transaction Surge

21 March 2024ICICI Bank, headquartered in Mumbai, announced a significant milestone as its retail mobile banking app, iMobile Pay, attracted over one crore customers from other banks. This achievement reflects the app’s growing popularity and user engagement.

About ICICI Bank and iMobile Pay:

ICICI Bank, a leading private sector bank in India, introduced iMobile Pay, a digital banking platform offering over 400 services. The app has gained widespread acceptance, particularly in major metro cities and state capitals, revolutionizing how customers manage their finances.

The influx of one crore customers from other banks into iMobile Pay has led to a notable 26% surge in total transaction value during the current financial year till February 2024. Additionally, the average ticket size increased by 16%, indicating robust user engagement and adoption.

Sidharatha Mishra, Head of Digital Channels and Partnerships at ICICI Bank, emphasized the app’s role in simplifying banking and providing seamless digital experiences. He highlighted iMobile Pay’s accessibility, security, and convenience, offering a wide range of services such as payments, billings, recharges, money transfers, and banking applications.


Conclusion:

ICICI Bank’s iMobile Pay has not only attracted a substantial customer base from other banks but also contributed significantly to the bank’s transaction value growth. The app’s user-friendly interface, innovative features, and comprehensive banking services have positioned it as a preferred choice among digital banking users in India.

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