As the clock ticked closer to New Year’s Eve celebrations, Magicpin top brass, including CEO Anshoo Sharma, ditched their office chairs for bike seats to deliver food across the city. In a unique and inspiring move, the leadership team decided to step into the shoes of delivery partners to experience firsthand what it takes to keep the New Year spirit alive for millions.
Empathy in Action
This wasn’t just a PR stunt—it was a bold statement about leadership, empathy, and the importance of understanding every aspect of their business. Sharma and his team could be seen zipping through streets, navigating traffic, and knocking on doors, delivering joy in the form of piping hot meals.
Celebrating Delivery Heroes
Magicpin, known for connecting users with local merchants through its app, took this initiative to thank their delivery heroes and understand the challenges they face during the busiest night of the year. The company’s management aimed to highlight the hard work of delivery personnel who often sacrifice their personal celebrations to ensure others have a memorable time.
Social Media Buzz
In an era when corporate leaders are often viewed as distant from the ground reality, Magicpin’s initiative struck a chord with people. Social media was abuzz with posts and videos of Anshoo Sharma in his delivery gear, with captions applauding his humility and hands-on approach. Customers were pleasantly surprised when the CEO himself showed up at their doorstep with their order, and many took to Instagram and Twitter to share the memorable experience.
Strengthening Community Bonds
This wasn’t the first time Magicpin’s leadership team has taken such a step. Known for its innovative approach to customer engagement and internal culture, the company has consistently emphasized building a sense of community and respect within its ecosystem.
Highlighting Gig Economy Challenges
The move comes at a time when the gig economy is under scrutiny for the challenges faced by workers, including tight deadlines, traffic struggles, and safety concerns. By stepping into the role of delivery partners, Magicpin’s leadership not only showed solidarity but also gained invaluable insights into how they can improve their operations and create a better experience for both employees and customers.
A New Year, A New Resolution
This heartwarming gesture has turned heads and set a powerful example for other corporate leaders. It reminds us that true leadership lies in walking the talk—sometimes quite literally.
As Magicpin continues to grow, initiatives like these ensure that the company remains rooted in empathy and human connection. This New Year, Magicpin’s CEO and management team not only delivered food but also a strong message about responsibility, gratitude, and leading by example.