Mastercard and boAt Collaborate to Launch Tap-and-Pay Smartwatch Functionality

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Mastercard and boAt, the top wearables brand in India, have partnered to enable tap-and-pay on boAt’s smartwatches. Mastercard cardholders will be able to make safe, contactless payments right from their wrist thanks to this ground-breaking cooperation, which will improve convenience for consumers who are always on the go.

Tokenizing existing Mastercard debit and credit cards is now possible for consumers thanks to a new functionality integrated into boAt’s Crest Pay application. Cardholders can use this connection to tap-and-pay up to ₹5,000 at any point-of-sale (POS) device, eliminating the requirement for a PIN.

With the intention of gradually adding more banks to the offering, this service will first be made available to Mastercard holders from a small group of top banks. With the wearables sector continuing to grow rapidly, the partnership demonstrates the increasing convergence of technology and finance in India. The country’s smartwatch market reached a size of about 54 million units in 2023, a stunning 73.7% rise in shipments in that time.

With a seamless fusion of style and utility for the modern consumer, this strategic move by Mastercard and boAt is expected to further propel the use of wearable technology in daily transactions.

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