MyGold has always been more than just a metal in Indian households—it’s a symbol of security, tradition, and family legacy. However, the way we manage and use gold has remained largely unchanged for decades. This is where MyGold, the world’s first digital platform for physical gold leasing, steps in. It offers a fresh approach to how gold can be used in everyday life. Launched in 2021, MyGold bridges the gap between age-old traditions and modern financial practices.
A Platform with Unique Benefits
MyGold stands out for its user-centric offerings, ensuring your gold is safe, secure, and productive:
● Guaranteed 5% Annual Growth in Gold Weight: Unlike traditional options, yourgold grows over time.
● No Lock-In Period: Enjoy complete flexibility.
● 24/7 Access to Your Gold: Manage your asset anytime, anywhere.
● 90 Years of Trust and Transparency: Backed by BK Saraf Jewellers, a namesynonymous with reliability.
How MyGold Grows Your Gold?

Traditional methods of storing gold—at home or in banks—don’t let it grow. MyGold takes a different approach:
● 2025: 100 grams of gold is valued at ₹7.8 lakh across all options.
● 2040: While home and bank storage maintain the gold at 100 grams with a value of ₹15 lakh, MyGold grows your gold to 208 grams with a value of ₹31.2 lakh.
This 4.0x growth in value compared to the 1.9x growth in traditional methods underscores MyGold’s potential.
The Idea Behind MyGold

The journey of MyGold began with a question—
“What if gold could be more than an idle asset?” The founder, understanding the deep cultural and financial connection Indians have with gold, envisioned a platform where this cherished asset could have greater utility.
MyGold now allows users to lease their gold, turning it into a resource that works for them.
Milestones and Trust

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MyGold has already achieved remarkable success:
● 4.5 lakh app downloads, reflecting user trust and popularity.
● 2.5 kg of 24kt gold under management, showcasing its growing influence.
● Founder Anmol Bansal has been recognised among the 20 Most Innovative Business Leaders to Watch in 2023.
Strategic partnerships with VISTRA, MMTC-PAMP , and SEBI-approved vault managers ensure safety, transparency, and reliability for every user.
Blending Tradition and Innovation
MyGold’s collaboration with Temple Connect allows devotees to donate in 24kt gold with complete transparency, enabling temples to manage contributions efficiently. This initiative
perfectly combines cultural practices with modern financial solutions.
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The Future of Gold Management
MyGold is setting a new benchmark in gold ownership. Whether you want to grow your gold, convert it into cash, or make meaningful donations, the platform offers unmatched flexibility, safety, and growth potential.
Gold isn’t just an heirloom anymore—with MyGold, it becomes a dynamic tool for today’s financial goals and tomorrow’s legacy.
Frequently Asked Questions
1. What is MyGold?
MyGold is the world’s first digital platform for leasing physical gold, allowing users to grow their gold holdings while ensuring safety and flexibility.
2. How does MyGold grow my gold?
MyGold offers a guaranteed 5% annual growth in gold weight, meaning your gold increases over time instead of staying idle.
3. Is there a lock-in period?
No, there is no lock-in period. You can access, manage, or withdraw your gold anytime.
4. How secure is my gold with MyGold?
Your gold is stored in SEBI-approved vaults, managed with trusted partners like VISTRA and MMTC-PAMP, ensuring complete security and transparenc
5. Who is behind MyGold?
MyGold is backed by BK Saraf Jewellers, a trusted name with 90 years of experience in the gold industry.