Many of us had frustrating experiences dealing with brokers and managing high transaction costs. Agree? NoBroker founded by Akhil Gupta, Amit Agarwal, and Saurabh Garg, in 2014 has changed this norm by eliminating middlemen and creating an efficient platform for property buyers, renters and sellers. In the past years, NoBroker has been a change maker in the proptech sector of India, achieving unicorn status in 2021.
NoBroker Success Story: Company Highlights

Founded: 2014 |
Headquarters: Bangalore |
Founders: Amit Kumar Agarwal, Saurabh Garg, Akhil Gupta |
Valuation: $1 billion |
Sector: Proptech, Real Estate |
Funding: $430.9 million |
Website: nobroker.in |
NoBroker Founder Story

It all started in 2014 when three IITians, Amit Agarwal, Saurabh Garg, and Akhil Gupta suffered from paying high brokerage fees, underwent complicated transaction processes and paid unnecessary hidden costs. They decided to solve the issues of India’s broker-dominated real estate market and hence built a platform where property owners can directly connect with buyers and renters.
They implemented their expertise and finally launched NoBroker, making property-related transactions cheaper, accessible and transparent. Within a few years, NoBroker managed transactions worth Rs 16,600 crores and saved more than Rs 1,100 crores in brokerage fees for the users.
Later, they also introduced services like online rental agreements, home cleaning, and NoBroker Pay which made the user experience better. Despite their success, they faced many legal issues. Today, NoBroker is valued at Rs 8,300 crores and has more than 18 million users.
Business and Revenue Model of NoBroker Success Story
The business model of NoBroker completely relies on a digital user-to-user platform, which allows owners or sellers to directly communicate with tenants or buyers without any involvement of a broker. It also provides home services along with revenue models like:
· Freemium model for tenants
· Freedom plan
· Relax plan, and
· MoneyBack plan
Products and Services of NoBroker
NoBroker has launched numerous products and services that help simply real estate-related issues and ease property transactions, such as:
1. Property Listings:
This is the base feature provided by NoBroker which directly connects buyers/owners with sellers/renters. One can easily find properties by checking information, pictures, prices etc on this platform without any brokerage charges.
2. Rental Agreements:
Even after selecting or buying a property, we all face issues during legal procedures, but it is not the same now. On the NoBroker app, you can create, e-sign and get doorstep delivery of rental agreements.
3. NoBroker Pay:
Using this feature, users can make transactions using convenient payment options like UPI, credit cards, net banking and more.
4. Home Services:
Apart from property dealing and transactions, NoBroker offers services like pest control, cleaning, home painting and décor.
5. Packers and Movers:
NoBroker is rapidly adapting to the needs of users and has added services like packers and movers, helping with relocation. It includes doorstep pickup and delivery.
6. Property Management:
This is a special feature for the property owners to handle tenant sourcing, rent and maintenance collection.
These services are saving users time, effort and money, being a one-stop solution.
Funding and Investors of NoBroker
NoBroker has raised a total funding of $430 million by 2023. This company is backed by popular investors like Google, Tiger Global, General Atlantic, and BEENEXT, along with Paytm’s Vijay Shekhar Sharma and Anand Chandrashekharan of Facebook. With successful fundraising and backup, NoBrokerage has emerged as a unicorn in 2021.
Achievements and Growth of NoBroker
NoBroker is one of the real estate market leaders and has been recognized with many awards on various platforms:
· Champions of Change, by the NITI Aayog
· Coolest Startup, by the India Today Group
· Most promising startup for 2017, recognized by Govt. of Gujarat.
· Digital Marketer of the Year award by IAMAI in 2018.
· Disintermediation of Real Estate Transactions at the 14th AGBA in April 2024.
70% of NoBroker revenue is generated from the subscription plans and the rest is from advertisements on their website with a monthly 3 million user volume.
Future Plans of NoBroker
India is one of the rapidly growing economies, with increasing investments in real estate. As per the market growth, NoBroker aims for Rs 1,000 cr annual revenue and expansion to 50 cities nationwide within 2-3 years.
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Wrapping Up
NoBroker’s journey from a 2014 startup to a unicorn in 2021 is a testament to its transformative impact on India’s real estate market. By eliminating brokers and offering a seamless, digital platform, NoBroker has not only saved users over ₹1,100 crores in brokerage fees but also simplified property transactions. Their innovative services like NoBroker Pay, rental agreements, and home services have revolutionized the user experience. With ambitious plans to expand to 50 cities and achieve ₹1,000 crore in annual revenue, NoBroker is set to further shape the future of India’s proptech industry.
Frequentlyb Asked Questions
Q1. What is NoBroker and how does it work?
Ans. NoBroker is a digital platform that connects property owners directly with buyers and renters, eliminating the need for brokers. It offers a range of services like property listings, rental agreements, home services, and NoBroker Pay to facilitate smooth real estate transactions.
Q2. Who are the founders of NoBroker?
Ans. NoBroker was founded in 2014 by Amit Agarwal, Saurabh Garg, and Akhil Gupta, all graduates from IIT.
Q3. How has NoBroker saved ₹1,100 crores for its users?
Ans. By removing middlemen and brokerage fees, NoBroker has facilitated direct communication between property owners and tenants/buyers, leading to significant cost savings.
Q4. What services does NoBroker provide?
Ans. NoBroker offers services such as property listings, rental agreements, NoBroker Pay, home cleaning, pest control, packers and movers, and property management.
Q5. How does NoBroker generate revenue?
Ans. NoBroker’s revenue comes from subscription plans (such as the Relax Plan and MoneyBack Plan) and advertisements on their platform.