D2C home appliance startup Nuuk has raised $5 million (Rs 40 crore) in a Series A funding round led by Vertex Ventures SEAI, with support from Good Capital and angel investors. Nuuk was founded by Gazal Kalra (Rivigo) and Shalabh Gupta (Noise) to create modern, high-performance home appliances for young consumers.
The startup focuses on stylish and easy-to-use products like fans, vacuum cleaners, and kitchen appliances. With this funding, Nuuk plans to expand its product range, invest in smart home technology, and increase local manufacturing. The brand competes with Philips, Bajaj, and Atomberg in the growing home appliance market.
What is Nuuk?
Nuuk is a D2C (Direct-to-Consumer) home appliance startup that designs and sells high-performance, modern appliances for young consumers, particularly millennials and Gen Z. Founded by Gazal Kalra (co-founder of Rivigo) and Shalabh Gupta (former Chief Growth Officer at Noise), Nuuk focuses on stylish, user-friendly, and technologically advanced products such as fans, vacuum cleaners, garment care appliances, and juicers/blenders.
The startup aims to disrupt the home appliance industry by emphasizing design, functionality, and innovation. Nuuk also plans to expand into smart IoT devices and increase local manufacturing in India. It competes with brands like Philips, Bajaj, and Atomberg.
Why is This Funding Significant?
This $5 million Series A funding is a major milestone for Nuuk as it enables the startup to expand its product portfolio, focusing on home environment appliances, vacuum cleaners, and meal preparation devices. It also plays a crucial role in boosting Nuuk’s ‘Make in India’ efforts, as the company aims to increase local manufacturing from 20% to over 50% by FY26, reducing reliance on imports from China.
Additionally, the investment will accelerate Nuuk’s development of smart IoT devices, making its home appliances more advanced and user-friendly. The funding will also strengthen Nuuk’s brand presence and marketing efforts, helping it compete with established players like Philips, Bajaj, and Atomberg in the growing home appliance market.
How Will the Funds Be Used?
The $5 million funding will be used to drive product innovation, local manufacturing, and brand growth. Nuuk plans to expand its home appliance portfolio, focusing on home environment, vacuum cleaners, and meal preparation devices. A key priority is increasing local manufacturing, aiming to produce over 50% of its products in India by FY26, reducing dependence on imports from China.
The funds will also support the development of smart IoT devices, enhancing product functionality and user experience. Additionally, Nuuk will invest in marketing and brand-building efforts to strengthen its market presence and compete with established brands like Philips, Bajaj, and Atomberg.
Founders’ Perspective
Nuuk’s founders, Gazal Kalra (co-founder of Rivigo) and Shalabh Gupta (former Chief Growth Officer at Noise), believe that the home appliance industry is ready for innovation, and they aim to create high-performance, stylish, and user-friendly products for modern consumers.
Their goal is to make Nuuk’s products relevant to modern homes and busy lifestyles, offering aesthetic yet functional appliances tailored to millennial and Gen Z customers.
Key Takeaways
- Nuuk Secures $5 Million Funding – The D2C home appliance startup raised funds in a Series A round led by Vertex Ventures SEAI, with participation from Good Capital and angel investors.
- Expansion of Product Portfolio – The funding will help Nuuk broaden its product range, focusing on home environment, vacuum cleaners, and meal preparation devices.
- Strengthening ‘Make in India’ – Nuuk aims to increase local manufacturing from 20% to over 50% by FY26, reducing dependency on Chinese imports.
- Smart IoT Innovation – The company plans to develop smart home devices, integrating advanced technology for better user experience.
- Competing with Industry Leaders – Nuuk faces competition from established brands like Philips, Bajaj, Atomberg, and LifeLong Group, positioning itself as a modern, design-first alternative.
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Conclusion
Nuuk’s $5 million Series A funding marks a significant step in its journey to redefine home appliances for the modern consumer. With a focus on product innovation, local manufacturing, and smart IoT technology, the company is set to expand its portfolio and enhance the user experience.
By increasing ‘Make in India’ production and investing in brand building, Nuuk aims to strengthen its market presence and compete with established players like Philips and Bajaj. As it scales operations and develops high-performance, design-first appliances, Nuuk is well-positioned to reshape the home appliance industry and cater to evolving consumer needs.
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