October 2025, Bengaluru / India — After the closure of Koo in 2024, its co-founder Mayank Bidawatka is making a bold comeback — this time in consumer tech. He has launched PicSee, an AI-led “mutual photo sharing” app under his new venture Billion Hearts Software Technologies.
PicSee introduces a fresh take on photo sharing — one where you receive photos of yourself only if you share yours, powered by a “give to get” algorithm.
How PicSee Works — The “Give to Get” Flow
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The app scans your gallery (on-device) and uses face recognition to identify photos of your friends.
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It then sends personalized photo-sharing invites to those friends. Once both approve, the mutual sharing relationship activates.
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From then on, PicSee auto-detects new photos, matches faces, and exchanges images — no repeated manual uploads.
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Users have a 24-hour review window for outgoing photos and the ability to recall shared images.
Privacy is a core design:
• Photos stay on users’ devices and are encrypted during transfer
• PicSee does not store your photos in the cloud
• Screenshots are disabled within the app
Early Traction & Metrics
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The app soft-launched in July 2025 and is now available on both iOS and Android.
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PicSee has grown 75× in two months, driven purely by user referrals (no major ad blitz).
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The user base spans 27 countries and 160+ cities.
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Over 150,000 photos have already been exchanged.
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Interestingly, ~30% of users now have more photos of themselves on PicSee than in their own camera roll.
👤 About the Founder & Vision
Mayank Bidawatka is best known as cofounder of Koo, the Indian microblogging platform launched in 2020 and shut down in mid-2024.
After Koo’s closure, he pivoted to Billion Hearts Software Technologies, with a vision to create consumer AI products that are “privacy-safe and globally scalable.”
He previously held leadership roles at redBus and other startups, and his shift to PicSee represents a renewed belief in human connection through technology — not just social media.
Why PicSee Matters
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Solves a universal pain — many of your best memories are trapped in friends’ phones. PicSee brings them back.
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Minimal friction — no manual sharing, no chasing friends, no messy album exports.
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Privacy-first — everything from processing to encryption happens on-device.
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Scalable model — mutual sharing aligns incentives: you give to get.
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Emotional / social value — builds deeper bonds by restoring forgotten moments.
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What to Watch Next
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How PicSee handles scaling face recognition across cultures and lighting conditions
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Competition & user switching from WhatsApp, Google Photos, Instagram, etc.
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Laws & regulation around biometric / facial recognition data, especially in India and abroad
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Monetization path — will the core remain free? Will premium features (editing, albums) come later?
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Expansion into video sharing, metadata & album curation
✅ Final Thought
PicSee marks a bold next chapter from a founder who’s been through highs and lows. It’s not just another photo app — it’s a mission to democratize memory sharing, using AI to restore what’s lost.
“Your friends’ phones are treasure chests — full of photos of you you never got. PicSee helps you dig them out.” — Mayank Bidawatka