3rd June 2024- Greenday, an agritech startup, has announced the onboarding of badminton champion PV Sindhu as both an investor and brand ambassador for its FMCG brand, ‘Better Nutrition.’ This strategic partnership aims to address the issue of micronutrient deficiencies in India by offering innovative biofortified foods. Better Nutrition employs biofortification techniques right from the seed stage to enhance the nutritional content of crops. Their product range includes biofortified staples like atta, rice, bajra, ragi, and makka, fortified with essential minerals and vitamins such as zinc, iron, pro-vitamin A, protein, and calcium.
Prateek Rastogi, Founder and CEO of Greenday, expressed enthusiasm about the collaboration, stating that it aims to raise awareness about the significance of nutrient-rich staples and ensure their affordability and accessibility nationwide. Additionally, he highlighted the importance of supporting farmers and their families, who play a vital role in the supply chain.
The partnership with PV Sindhu not only strengthens Greenday’s brand presence but also aligns with Sindhu’s advocacy for health and nutrition. Together, they aspire to make a positive impact on both consumer health and farmer livelihoods across the country.
Conclusion
The collaboration between Greenday and PV Sindhu signifies a significant step towards addressing malnutrition in India through innovative solutions. By leveraging Sindhu’s influence and expertise, Greenday aims to make nutritious foods more accessible while empowering farmers, thus contributing to the overall well-being of the nation.
Source:Link
