In a world where conscious consumerism is reshaping industries, The6C is leading a quiet revolution in India’s diamond jewellery market. Founded in 2024 by Rajat Gaur, Shuchi Gunwant, and Mohit Lakhani, The6C is on a mission to make lab-grown diamonds (LGDs) the go-to choice for modern buyers seeking affordability, sustainability, and luxury.
During their recent conversation with Team Karo Startup, the founding trio shared insights into their journey, their vision, and the untapped potential of lab-grown diamonds in India.
A Modern Take on Diamonds
One of the key highlights of the discussion was the distinct nature of lab-grown diamonds. As explained by the founders, LGDs are chemically, physically, and optically identical to mined diamonds, but with a significant advantage: they are sustainable and ethical.
“Think of LGDs as IVF babies—created in a lab under controlled conditions but just as real and precious,” says Shuchi Gunwant, who leads design and customer experience at The6C. Unlike traditional diamonds that are mined from the earth, LGDs have a significantly lower carbon footprint, aligning perfectly with the values of environmentally conscious consumers.
Affordability Meets Creativity
Another standout feature of LGDs, as highlighted in the discussion, is their affordability. “At 10% of the cost of mined diamonds, LGDs make luxury accessible,” adds Rajat Gaur, emphasizing how this affordability enables customers to explore unique, fancy shapes like marquise, princess, heart, and oval cuts—styles that were previously unattainable for many.
This price point also opens doors to bolder, more creative jewellery designs, making diamonds an everyday indulgence rather than a once-in-a-lifetime investment.
The Lab-Grown Diamond Industry: Insights from The6C
The6C team shed light on the rapid growth of the LGD market. The overall market of LGD jewellery in India is expanding at a 15% CAGR and is projected to reach $1 billion by 2031. While India’s $80 billion jewellery market has seen limited penetration by diamonds, the LGD segment is carving out its own niche, with a growing demand among millennials and Gen Z. However, the founders also acknowledged the challenges:
“The industry is still in its nascent phase, and customer awareness is key. Shifting preferences from mined diamonds to lab-grown options will take time, but the potential is immense,” shares Mohit Lakhani, who oversees operations and vendor management.
A 360-Degree Retail Experience
A standout part of The6C’s approach is their 360-degree omnichannel strategy, which combines digital convenience with physical retail. Their newly launched Udaipur store offers a unique retail experience, allowing customers to see and feel the brilliance of LGDs firsthand.
Parallelly, The6C is hosting offline events in different geographies to engage directly with consumers while enhancing their online presence to amplify visibility. This multi-faceted strategy ensures they connect with their audience across platforms.
Why Lab-Grown Diamonds Matter
Lab-grown diamonds represent more than affordability—they symbolize a shift toward sustainable luxury. As the founders explained, LGDs allow for bold, innovative designs while meeting the ethical and environmental concerns of modern consumers.
“The younger generation doesn’t just want a diamond; they want a story—something that aligns with their values. LGDs offer that,” says Shuchi.
Some More Stories
The Road Ahead
With a manufacturing base in Surat, a design team in Noida, and IGI-certified quality assurance, The6C is positioned to redefine luxury for India’s next generation of diamond buyers. Their journey has just begun, but their commitment to sustainable, affordable luxury is already making waves.
For The6C, the goal is to educate, inspire, and enable consumers to choose lab-grown diamonds.
Explore more about The6C and the future of lab-grown diamonds on their website or visit their Udaipur store for a first-hand experience.
Frequently Asked Questions
Q1. What is The6C?
Ans. The6C is a leading Direct-to-Consumer (D2C) brand offering high-quality, sustainable, and affordable lab-grown diamond jewellery in India.
Q2. Why choose lab-grown diamonds over mined diamonds?
Ans. Lab-grown diamonds are a sustainable and ethical alternative to traditional mined diamonds. They are created under controlled conditions, resulting in diamonds that are chemically, physically, and optically identical to mined ones—but with a significantly lower environmental impact. Additionally, they are 80% lesser-priced than mined diamonds, making luxury accessible without compromising on quality or clarity.
Q3. Why is The6C’s diamond jewellery a go-to place for lab-grown diamonds?
Ans. The6C offers an exceptional range of premium designs featuring ultra-unique shapes and cuts—such as marquise, princess, heart, and oval—that were previously unattainable for many due to the high cost of mined diamonds. With lab-grown diamonds, The6C has made these exquisite styles a reality, enabling consumers to embrace bold, innovative trends in diamond jewellery. The6C combines creativity, sustainability, and affordability, making it the ultimate destination for the modern jewellery consumers.
Q4.Where can I buy The6C jewellery?
Ans. You can explore and purchase The6C’s exquisite collection online through our website, offering a seamless shopping experience.
Q5. What is The6C’s vision for the future?
Ans. The6C vision is to establish itself as a premier fast fashion luxury brand.
