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Reloy, HDFC Capital-backed Proptech Startup, Achieves 65% Revenue Growth

Reloy, HDFC Capital-backed Proptech Startup, Achieves 65% Revenue Growth

20th May 2024 – Reloy, a proptech startup supported by HDFC Capital, has witnessed remarkable growth, with its revenue surging by 65% in the last fiscal year to Rs 21 crore. Founder and CEO Akhil Saraf attributed this growth to increased referral sales and client acquisitions, with the company facilitating Rs 1,450 crore worth of referral sales for builders during the period.

Specializing in real estate loyalty and referrals since its establishment in 2015, Reloy operates as a B2B2C homeowner and broker management platform. With a focus on streamlining post-purchase interactions between homeowners and builders, Reloy aims to enhance customer satisfaction and engagement.

Having raised Rs 13 crore from various investors, including HDFC Capital, Reloy continues to expand its operations. Notably, the company secured Rs 7.2 crore last year for business expansion. In a pre-series A2 funding round, existing investors and new backers like BlueLotus VC and Dream Green Capital participated, further boosting Reloy’s growth trajectory.

Reloy’s client portfolio includes reputed names like Godrej Properties, DLF, M3M, and Shapoorji Pallonji Real Estate, among others. The company assists homeowners with post-purchase tasks such as document management and construction tracking while also providing a marketplace for home interiors and finance needs.

Recently, Reloy unveiled ‘Connectre 4.0,’ its latest referral app version, aimed at enhancing the homebuying experience. Through this upgraded platform, builders can create a seamless journey for users, fostering loyalty and driving referrals at every stage.

Reloy’s consistent growth underscores its commitment to revolutionizing the real estate sector through innovative solutions and customer-centric approaches.

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