In January 2025, Sammmm, a startup company for teenage self-care, raised ₹10 crores in Seed capital. This funding round was also anchored by Fireside Ventures, along with Sauce VC and Nihir Parikh, Sachin Parikh and designers Shantanu and Shantanu and Nikhil Mehra.
Investors see a big opportunity in the teen personal care market, which has been largely ignored in India. Thanks to their technical expertise, the developers of Sammmm will surely make a lasting contribution to this field. This funding is a promising step towards providing teens with products designed just for them.
WHAT IS Sammmm?
Established in February 2024 by Rishi Seth and Mantosh Roy, both former leaders at Nykaa, Sammmm aims to empower teenagers by integrating self-care into their journey of individuality and self-expression. The brand offers a range of beauty, wellness, and lifestyle products specifically designed for Generation Z and Generation Alpha. Some of their flagship products include the Glow Moisturizer, Fresh Face Cleanser, and Love Lip Tint Oil, all formulated with clinically tested ingredients to ensure effectiveness and transparency.
Why is This Funding Significant?
The ₹10 crore seed funding raised by Sammmm is significant as it addresses a largely untapped market in India – the teenage self-care segment. While the personal care industry has focused on adults and babies, teenagers, especially Generation Z and Alpha, have been underserved despite having unique skincare and wellness needs. This funding, led by Fireside Ventures and supported by other investors like Sauce VC, will help Sammmm expand its product range and strengthen its presence in the market.
Sammmm’s founders, Rishi Seth and Mantosh Roy, bring valuable experience from Nykaa, ensuring effective execution of the business strategy. Additionally, the funding will be directed towards enhancing brand visibility and establishing a multi-channel presence, making the products more accessible to its target audience.
Founders’ Perspective
Rishi Seth and Mantosh Roy founded Sammmm with the belief that every teenager deserves a brand that understands their unique needs and empowers them. They emphasize the importance of self-care as a form of self-love, aiming to create products that resonate with teens’ individuality. The inspiration for the brand came from a heartfelt conversation between Mantosh and his daughter, Samara, about the significance of self-care.
How Will the Funds Be Used?
The funding raised by Sammmm will be used strategically to fuel the brand’s growth and expansion in several key areas:
- Expanding Product Portfolio: A significant portion of the funds will be allocated to developing a wider range of products specifically tailored for teenagers.
- Marketing and Brand Awareness: The funding will help increase Sammmm’s brand visibility and recognition.
- Multi-Channel Presence: To ensure accessibility and reach, a part of the funds will be used to strengthen Sammmm’s presence both online and offline.
- Research and Development: A portion of the funds will go into improving the quality and safety of products, including investment in research, testing, and formulating products with clinically tested ingredients.
- Building a Strong Brand Identity: Sammmm plans to use the funds to create a distinct and trusted identity that resonates with teenagers, focusing on self-care as a form of self-love and individuality.
Conclusion
In conclusion, Sammmm’s recent funding round marks a significant milestone in its journey to redefine teen self-care in India. With a clear vision, experienced leadership, and strong investor support, the brand is poised to make a meaningful impact in the personal care industry by addressing the specific needs of teenagers.
Key Takeaways
The key takeaways from Sammmm’s recent ₹10 crore seed funding are:
- Targeting an Underserved Market: Sammmm is addressing a gap in the personal care market by focusing on teenagers, a demographic often overlooked by existing brands.
- Expansion Plans: The funds will help the brand expand its product range, develop more teen-specific wellness and skincare products, and enhance its marketing efforts to reach a broader audience.
- Multi-Channel Growth: Sammmm aims to strengthen its presence both online and offline, making its products more accessible through e-commerce and retail partnerships.
- Focus on Quality and Safety: Investment in research and development will ensure that Sammmm’s products are high-quality, effective, and safe for its young audience.
- Building a Strong Brand Identity: Sammmm will work on creating a unique brand that resonates with teenagers, emphasizing self-care as a form of self-expression and individuality.