11 March 2024 – Under the adept leadership of Sanjiv Puri, Chairman and MD of ITC, the company has undergone a remarkable transformation, extending beyond its traditional stronghold in cigarettes. Puri’s strategic initiatives have propelled ITC’s growth, making it a significant player in diverse sectors. This article delves into Puri’s leadership style and the strategic moves that have reshaped ITC’s trajectory.
About Sanjiv Puri:
Sanjiv Puri assumed the role of MD in May 2018 and became Chairman a year later. Despite a rigorous schedule, Puri starts each day with meditation and ends with yoga, underscoring his disciplined approach to leadership.
While ITC was predominantly associated with cigarettes, Puri’s tenure witnessed expansive growth in FMCG, agri-business, paperboards, and information technology. The company’s stock surged by 86.18% in the last 24 months, reflecting its newfound market appeal.
Puri emphasizes the integration of digital technology into mainstream operations. Leveraging AI and machine learning, ITC employs platforms like Astra for smart sourcing in agri-business. The company has embraced digital tools in sales, employing Generative AI apps for trend analysis and simulation tools in product launches.
ITC’s focus on innovation and product quality is evident in its FMCG ventures. Puri cites examples like Aashirvad Besan, highlighting the company’s dedication to refining even seemingly simple products. The emphasis on R&D and the Life Sciences and Technology Centre underscores ITC’s commitment to cutting-edge products.
Conclusion:
Sanjiv Puri’s leadership has steered ITC into a new era of growth, diversifying its portfolio and embracing digital transformation. The strategic expansions, coupled with a relentless focus on innovation and product quality, position ITC for sustained success. As the company aims for industry-leading growth in each business sector, Puri’s vision and disciplined leadership affirm that the best is yet to come for ITC.
