Do you want to eat healthy but don’t want to compromise on taste?
Look no further; SatGuru Superfoods is here with its range of healthy products made of millet. The brand is based in Faridabad, Haryana and promotes a healthy lifestyle by creating awareness and providing healthy food. That’s amazing, right? So what are we waiting for? Let’s quickly discover more about this brand. In this story, we will discuss what SatGuru Superfoods is all about, its vision, founder, overall journey and more.
All about SatGuru Superfoods
SatGuru Superfoods, legally recognised as SNP Superfoods LLP, was founded in September 2021 is an innovative brand committed to developing healthy and sustainable foods which are affordable, helping everyone eat better and raising awareness for healthy lifestyle choices.
As a brand, they are not only promoting traditional Indian Millets but also spreading awareness about the importance of sprouting them, which enhances the absorption of nutrients in the body naturally.
All the products are nutritionally balanced using a combination of sprouted millets and sprouted lentils, are preservative-free, and cook in just 10 minutes, which not only are packed with nutrition but also reduces cooking time, thus contributing to the reduction in carbon footprint.
Meet the founder
SatGuru Superfoods was started by Palak Arora, a young- passionate food technologist at 22, who left her job to fulfill her dreams. She is amongst the youngest entrepreneurs in the millet industry. She pursued her education at NIFTEM, Sonipat. Additionally, she is an All India Safe Food Cadre Business Professional. Palak’s strong commitment towards creating a sustainable world helped her make this project a hit. At a young age, she made her mark in the food industry, showing her dedication and strong mindset.
Its Business Model
SatGuru Foods is a bootstrapped venture. The members of a company utilize their resources instead of raising funds from outside sources. It adopts a dual model, incorporating B2B and B2C channels. Using the B2B model, the company offers its top-quality products to dietitians, healthy restaurants and other startups. Meanwhile, it uses the B2C model to cater to the needs and requirements of consumers through websites, events and exhibitions.
Future Goals
SatGuru envisions bringing pride to our nation by feeding the world with healthy food. Their ultimate goal is to spread wings across the globe and become leaders in sprouted millet and lentil-based healthy products without added preservatives or artificial color or flavor. It runs with a social aim to generate awareness amongst the urban population by introducing millet-based recipes that people love and can cook easily. The team aspires to support farmers and generate employment for women.
Offering Healthy food options
The majority of the population doesn’t have enough time and knowledge to cook a balanced diet in today’s sedentary lifestyle. They are unaware of how much and how to consume grains- lentils to live a healthy life. Moreover, there are very few trusted options available, without preservatives or additives (added to boost taste and enhance shelf life), that provide healthy food that has high bioavailability.
To overcome this problem, SatGuru comes to the rescue with its diverse range of healthy products made of millet. Also, they create awareness regarding the importance of eating grains to encourage healthy living among youth.
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Synopsis of an initiative towards a sustainable lifestyle
SatGuru Foods has been a great initiative in promoting a healthy and sustainable lifestyle. Its millet-based products have been loved and appreciated by a large population, making the brand famous in the industry. So far, the company has successfully helped people to understand the significance of involving sprouted grains and millet in their diet. So what are you thinking? Go and buy their high-quality products right now!
FAQs
Who is the founder of Satguru Foods?
Palak Arora, a young- passionate food technologist, is the founder of SatGuru Foods.
What business model is used by SatGuru Foods?
SatGuru foods use a dual model- B2B and B2C.
What is SatGuru Foods all about?
SatGuru Goods is a brand that creates healthy and affordable products, helping everyone eat better and raising awareness for healthy lifestyle choices.
Where is SatGuru based Out?
The brand is based in Faridabad.
