Startup Stories

TailsMart, The Swiggy for Pets? Ensuring Instant Pet Happiness Delivered within 30 minutes


Good news for all pet lovers! 

Are you worried that caring for your furry friends has become a responsibility? Worry no more! Now you can give the same happiness they give you, making it a delightful experience filled with convenience, speed, and compassion. Well, wouldn’t that be exciting if I say TailsMart is the swiggy for your furry buddy.  

The game-changer in India’s pet care industry was founded by passionate pet parents turned entrepreneurs, Abhishek DG and Anusha S. TailsMart is more than just a platform; it’s a digital haven for pet enthusiasts. This dynamic duo, with roots in MBA studies and a friendship spanning seven years, launched TailsMart with a vision to revolutionise pet care in India. 

TailsMart’s Early Challenges and Triumphs:

The journey wasn’t always smooth. TailsMart faced initial challenges, from pivoting its business model to overcoming logistics hurdles. But the resilient team, led by CEO Abhishek DG and COO Anusha S overcame these obstacles, creating a platform that reflects their dedication to ethical pet care and user satisfaction.

“Upon researching the pet breeding industry in India, we discovered the unethical practices of pet mills and the staggering number of homeless pets, estimated at 60 million. This realisation shifted our focus towards addressing the fragmented nature of the pet industry, where consumers struggled to find a comprehensive solution for their pet care needs, said to Karostartup.

Journey of TailsMart:

In the beginning, TailsMart launched as a WordPress website with the intention of establishing a pet e-commerce platform. However, they soon recognized the challenges posed by limited capital for inventory and the subpar user experience resulting from inadequate UI/UX. This realisation prompted a crucial decision by CEO Abhishek to learn coding. Within six months, he successfully developed AI-based apps, playing a pivotal role in TailsMart’s evolution.

The team shifted focus towards onboarding local pet stores, sealing deals with seven stores in a single meeting. Comprising five dedicated members, including CEO Abhishek DG and COO Anusha S, the team tackled early challenges with determination. Other key members included Vaishak Rao (Advisor/Mentor), Ronakh C (Founding Member), Tanya S (Founding Member), and Priyanka MS (Founding Member/Tech).

Innovative Solutions for Pet Parents:

Empowering Local Businesses: TailsMart isn’t just about convenience; it’s about community. By bringing small pet stores online, TailsMart supports local businesses, offering pet owners a diverse range of products and services. It’s a win-win, boosting local economies and providing customers with endless options.

AI-Driven Personalization: Your pet is unique, and TailsMart knows it. Leveraging artificial intelligence, TailsMart recommends personalised products tailored to your pet’s specific needs. With a ai assistant that answers all pet care needs.

Free Pet Adoption Module: TailsMart goes beyond commerce; it’s about love and responsibility. Simplifying the adoption process, TailsMart’s free pet adoption feature connects potential adopters with rescued pets, filling a market gap and showcasing the brand’s commitment to social responsibility.

Quick Commerce for D2C Brands: TailsMart isn’t just a marketplace; it’s a launchpad for Direct-to-Consumer (D2C) brands. With quick commerce capabilities, TailsMart creates a robust distribution channel, increasing visibility and customer reach for these brands, giving them a competitive edge.

The Pet Tech Revolution:

Pets are not just animals; they are life-changers, injecting energy and joy into our daily lives. TailsMart’s innovative approach leverages technology to redefine the pet care experience. From quick deliveries and local business support to AI-driven personalization and pet adoption initiatives, TailsMart is shaping the future of pet tech. 

Specially designed for  pet parents residing in Tier 1 and Tier 2 cities seeking instant delivery, it  introduces a distinctive hyperlocal superstore module. This feature guarantees the swift delivery of pet essentials within a timeframe of 30 to 60 minutes. This not only eliminates the customary waiting period of 3 to 7 days but also provides an unparalleled level of convenience and speed, setting TailsMart apart from its competitors.

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The Future Vision:

TailsMart is a movement! With a monthly operational reach of 3,00,000 just 3 months back and a vision to become a global pet care marketplace, TailsMart aims to compete with industry giants like Petco and Chewy. This ambitious goal is fueled by a projected 19% CAGR growth, driven by a robust financial model incorporating advertising, subscriptions, and transaction commissions.

“To become a global pet care marketplace and compete with petco and chewy” says TailsMart


TailsMart isn’t merely a platform; it’s a digital ecosystem crafted with love for pets. As it continues to transform the pet care landscape in India, TailsMart invites you to be part of the pet tech revolution, where convenience, compassion, and cutting-edge technology converge to create a paradise for pets and their devoted owners.

Frequently Asked Questions (FAQs)

What is TailsMart?

TailsMart is a pet care platform revolutionising the industry by offering a hyperlocal superstore module for instant delivery of pet essentials.

How does TailsMart ensure quick deliveries?

TailsMart’s hyperlocal superstore ensures the delivery of pet essentials within 30 to 60 minutes, bypassing the usual 3 to 7-day wait.

Who is TailsMart designed for?

TailsMart is designed for pet parents in Tier 1 and Tier 2 cities seeking instant delivery and a convenient pet care solution.

Who are the key team members at TailsMart?

1. Abhishek DG (CEO):
Co-founder and CEO of TailsMart.
Leads the overall strategy and vision of the company.
Instrumental in developing AI-based apps for the platform.
Problem Solving , innovation are the skills.

2. Anusha S (COO):
Co-founder and COO of TailsMart.
Responsible for daily operations and managing the team.
Has a background in MBA studies and a long-standing friendship with Abhishek DG.
Contributed to overcoming initial challenges and creating a platform focused on ethical pet care and user satisfaction.

3. Vaishak Rao (Advisor/Mentor):
Serves as an advisor and mentor to TailsMart.
Provides guidance and support to the team, leveraging his experience and expertise.

4. Ronakh C (Founding Member):
One of the founding members of TailsMart.
Contributes to the company’s growth and success through various initiatives.

5. Tanya S (Founding Member/Operations):
Founding member of TailsMart and an active contributor to the company’s development.
Vendor operations and Vendor Management.

6. Priyanka MS (Founding Member/Tech):
Founding member and the tech expert at TailsMart.
Plays a crucial role in developing and maintaining the platform’s technology infrastructure.
Excellent App developer.


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