The Honest Home Company, a brand focused on eco-friendly home and kitchen products, has raised ₹7 crore ($0.8 million) in funding. The investment was led by Ortella Global Capital, with participation from entrepreneur Anupam Mittal and other investors. The company plans to use the funds to grow its business, improve its supply chain, and expand its product range.
Founded in 2019 by Mayank Sisodia, the brand offers products like air fresheners, bamboo goods, and eco-friendly cleaners. With a mission to make sustainable living affordable, The Honest Home Company aims to reach more households across India.
What is The Honest Home Company?
The Honest Home Company is an Indian brand that makes eco-friendly home and kitchen products. Founded in 2019 by Mayank Sisodia, the company focuses on sustainable living by offering products like air fresheners, bamboo-based goods, and eco-friendly cleaners. It aims to reduce plastic waste and promote green alternatives for households.
The brand sells its products through its website and major e-commerce platforms like Amazon, Zepto, Blinkit, and Flipkart. Recently, it raised ₹7 crore ($0.8 million) in a pre-Series A funding round to expand its operations, strengthen its supply chain, and introduce more sustainable products.
Why is This Funding Significant?
This funding is significant because it will help The Honest Home Company expand and strengthen its position in the sustainable home and kitchenware market. With ₹7 crore ($0.8 million) in investment, the company plans to scale its operations, improve its supply chain, and introduce more eco-friendly products, making sustainable living more accessible for Indian households.
The brand has already helped reduce 250 tonnes of plastic waste, and with this funding, it can further increase its impact. The participation of Ortella Global Capital and Anupam Mittal shows strong investor confidence in the company’s business model and growth potential. As one of the top three brands in its category on e-commerce platforms, The Honest Home Company is well-positioned to expand nationwide and reach more customers.
Additionally, the company is targeting an annual revenue of ₹100 crore ($12 million) in 2024, and this investment will provide the resources needed to achieve that goal. This funding marks a major step in promoting eco-friendly living and strengthening the brand’s leadership in India’s sustainability space.
How Will the Funds Be Used?
The funds raised by The Honest Home Company will be used to expand operations, strengthen its supply chain, and introduce more sustainable products. A key focus will be on scaling up production and improving distribution to reach more households across India.
The company also plans to expand its product portfolio, offering a wider range of eco-friendly home and kitchenware items to encourage sustainable living. Additionally, the investment will help enhance its logistics and distribution network, ensuring seamless availability of products across multiple e-commerce platforms.
With these improvements, The Honest Home Company aims to make sustainable alternatives more affordable and accessible to Indian consumers.
Founders’ Perspective
The founders of The Honest Home Company, Mayank Sisodia and Gaurav Verma, believe that sustainability should be practical, affordable, and accessible to every Indian household.
Both founders are confident that this investment will help The Honest Home Company expand, strengthen its supply chain, and introduce more sustainable products, making eco-conscious living a reality for more people.
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Key Takeaways
- Successful Fundraising – The Honest Home Company secured ₹7 crore ($0.8 million) in Pre-Series A funding, led by Ortella Global Capital (OG Capital) with participation from Anupam Mittal and other angel investors.
- Expansion & Growth – The company will use the funds to scale operations, strengthen its supply chain, expand its product portfolio, and improve distribution nationwide.
- Sustainability Impact – Since its founding in 2019, the brand has helped reduce 250 tonnes of plastic waste and aims to make eco-friendly living more affordable and accessible for Indian households.
- Strong Investor Confidence – Backing from OG Capital and Anupam Mittal highlights the trust in the company’s vision, market fit, and future growth potential.
- Founders’ Vision – Mayank Sisodia, founder, stated: “It is not just about offering eco-friendly products but creating a lifestyle movement that is affordable, practical, and accessible to everyone.”
Conclusion
The Honest Home Company is growing fast with its eco-friendly home and kitchen products. With ₹7 crore ($0.8 million) in new funding, it plans to expand operations, improve its supply chain, and offer more sustainable products.
The company wants to make green living easy and affordable for Indian households. Backed by strong investors, it aims to reach 1 million homes monthly and earn ₹100 crore ($12 million) in 2024. By reducing plastic waste and promoting eco-friendly choices, The Honest Home Company is set to become a leader in sustainable living and bring a positive change to more families.
The Honest Home Company Brings You a Greener Tomorrow! Explore eco-friendly products now.
