This New Year’s Eve, Blinkit grapes saw an unexpected surge in sales. The reason? A viral trend revolving around the quirky Spanish tradition of eating 12 grapes at midnight for good luck in the coming year.
The Tradition That Crossed Borders
The “12 Grapes of Luck” tradition, or “Las Doce Uvas de la Suerte,” hails from Spain. The ritual involves eating one grape with each chime of the clock at midnight, with each grape symbolizing a wish for good fortune in the 12 months ahead. While deeply rooted in Spanish culture, this tradition has captured the imagination of Indians this year, thanks to viral videos and social media challenges.
Blinkit Grapes Boom
Blinkit reported a sevenfold increase in grape deliveries on New Year’s Eve, as Indians joined the global craze. Grapes flew off virtual shelves, making them the hottest commodity of the night. From traditional grocery buyers to Gen Z trendsetters, everyone seemed to be in on the fun.
Why Grapes?
So, what’s so special about grapes? Apart from being a delicious and healthy snack, they hold symbolic value in this tradition. Each grape eaten is believed to bring prosperity, happiness, and success. Participants often make a wish with each grape, making it a moment of reflection and hope for the year ahead.
The symbolism resonated with Indians, who are no strangers to traditions involving food and good luck. Add a sprinkle of social media influence, and you have the perfect recipe for a viral trend.
The Fun Under the Table
One amusing twist that caught on was the “under the table” variation of the tradition. According to some versions of the ritual, sitting under the table while eating grapes enhances luck in finding love. This added a humorous and romantic touch to the already charming tradition, making it even more appealing to the younger crowd.
A Sweet Start to 2025
As Indians embraced the grape tradition, it became clear that New Year’s Eve was more than just celebrations—it was about sharing, connecting, and having fun in unique ways. Whether people ate grapes for luck, love, or just laughs, one thing is certain: this sweet tradition made New Year’s Eve 2025 memorable.
With Blinkit stepping up to meet the soaring demand, grapes weren’t just a snack this year—they became a symbol of hope and happiness. Here’s to a year full of sweet surprises and fun traditions!