India’s scorching climate and love for natural beverages have set the perfect stage for the flourishing fruit juice brands. This industry has grown into a massive market, valued at over ₹20,000 crores in 2024, with a robust annual growth rate of 12%.
The growing awareness about health and wellness has led consumers to prioritize natural and nutrient-rich options, pushing fruit juice brands to innovate like never before. From crafting preservative-free blends to incorporating exotic flavors, Indian brands are evolving to match shifting preferences. Moreover, advancements in packaging and sustainability have further fueled this transformation, making fruit juices not only a tasty choice but also an environmentally friendly one.
Top 10 Fruit Juice Brands in India
Let’s look at some of the top fruit juice brands in India and how they’ve shaped the market with their quality, taste, and nutritional value.
- Tropicana
- Real Fruit Juice
- Paper Boat
- Minute Maid
- B Natural
- Patanjali Fruit Juice
- Tang
- Frooti
- Appy
- Slice
1. Tropicana
PepsiCo’s Tropicana is a well-known name in premium Fruit Juice Brands in India. They offer flavors like orange, guava, and mixed fruit, and are known for options without added sugar. This focus on healthier drinks has made them a market leader.
| Year Founded | 1947 |
| Founded By | Anthony T. Rossi |
| Revenue (FY24) | ₹16,400 crore |
| Market Share | 18% |
Did You Know: Tropicana uses over 15,000 oranges every day just to meet the demand for orange juice in India.
2. Real Fruit Juice
Dabur’s Real Fruit Juice leads the packaged Fruit Juice Brands in India. They promise natural, preservative-free drinks and offer over 14 flavors, including unique ones like cranberry and kiwi.
| Year Founded | 1997 |
| Founded By | Dabur India Ltd. |
| Revenue (FY24) | ₹1,500 crore |
| Market Share | 18% |
Did You Know: Real Fruit Juice was one of the first Indian brands to introduce a 100% juice category, setting a benchmark in the packaged juice market.
3. Paper Boat
Paper Boat brings back childhood memories with drinks like aam panna and jaljeera. Their traditional Fruit Juice Brands in modern packaging appeal to younger generations.
| Year Founded | 2013 |
| Founded By | Neeraj Kakkar, James Nuttall, and Suhas Misra |
| Revenue (FY24) | ₹450 crore |
| Market Share | 7% |
Did You Know: Paper Boat uses Tetra Pak technology to keep their traditional recipes fresh without using preservatives.
4. Minute Maid
Coca-Cola’s Minute Maid Fruit Juice Brands offers various juices, including pulpy orange, lemonades, and fruit blends. They’re known for eye-catching ads and focus on good taste at affordable prices.
| Year Founded | 1945 |
| Founded By | The Coca-Cola Company |
| Revenue (FY24) | ₹ 9,840 crore |
| Market Share | 10% |
Did You Know: Minute Maid’s Pulpy Orange gives drinkers a unique experience with real fruit bits.
5. B Natural
ITC’s B Natural uses only Indian fruit from local farmers. They offer juices like pomegranate, mango, and mixed fruit, emphasizing freshness from farm to table.
| Year Founded | 2015 |
| Founded By | ITC Limited |
| Revenue (FY24) | ₹500 crore |
| Market Share | 8% |
Did You Know: B Natural works with over 10,000 farmers across India, supporting local agriculture.
6. Patanjali Fruit Juice
Patanjali stands out with its ayurvedic approach to drinks. Their juices claim to be free from preservatives and include herbal benefits.
| Year Founded | 2006 |
| Founded By | Baba Ramdev and Balkrishna |
| Revenue (FY24) | ₹400 crore |
| Market Share | 4% |
Did You Know: Patanjali’s aloe vera juice is very popular and is often used for its cleansing properties.
7. Tang
With its signature orange flavor, Tang quickly became a staple in Indian households and is one of the top-selling powdered drink brands in the country.The drink is marketed as a source of vitamin C, contributing to immunity and overall health.
| Year Founded | 1988 |
| Founded By | PepsiCo |
| Revenue (FY24) | ₹1,500 crores |
| Market Share | 15% |
Did You Know: ang has been a favorite in space missions as well, and NASA chose Tang to be part of the astronauts’ food supply during the Apollo missions!
8. Frooti
Parle Agro’s Frooti is one of India’s oldest and most loved mango drinks. Its long history and affordable price make it popular across generations.
| Year Founded | 1985 |
| Founded By | Parle Agro |
| Revenue (FY24) | ₹1,200 crore |
| Market Share | 12% |
Did You Know: Launched in 1985, Frooti was one of the first Indian brands to sell fruit drinks in Tetra Pak cartons.
9. Appy
Appy is one of India’s most beloved fruit-based drinks. Known for its distinctive black packaging and rich apple flavor, it revolutionized the market as the first-ever apple juice drink in India. Unlike traditional fruit juices, Appy emphasizes fun, freshness, and youthful energy, making it stand out from its competitors.
| Year Founded | 1986 |
| Founded By | Parle Agro |
| Revenue (FY24) | ₹300 crore |
| Market Share | 3% |
Did You Know: Appy Fizz is the leading sparkling fruit drink in India, with a fan base that spans across generations!
10. Slice
PepsiCo’s Slice is another mango-based drink marketed as a treat. Its thick texture and sweet taste are loved by mango enthusiasts.
| Year Founded | 1978 |
| Founded By | The Coca-Cola Company |
| Revenue (FY24) | ₹800 crore |
| Market Share | 6% |
Did You Know: Slice’s famous tagline, “Aam ka mazaa sabse khaas,” has made it well-known among mango lovers.
Conclusion
India’s fruit juice market offers a mix of old favorites and new innovations. As people focus more on health and sustainability, these brands are adapting to changing customer needs. From Tropicana’s premium offerings to Frooti’s nostalgic appeal, there’s a juice for everyone, ensuring refreshing options across the country.
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Frequently Asked Questions
1. Which fruit juice brand sells the most in India?
Dabur’s Real Fruit Juice leads with 60% of the market share in India.
2. Do Indian fruit juices contain preservatives?
Many brands like Real, Tropicana, and B Natural offer options without preservatives for health-conscious customers.
3. What’s driving the growth of India’s fruit juice market?
People are looking for natural, organic products and new flavors, which is helping the market grow.
4. Are Indian fruit juice brands known outside India?
Yes, brands like Tropicana and Minute Maid are popular in many countries.
5. How big is India’s fruit juice industry?
The market is worth 20,000 crore rupees in 2024 and is growing by 12% each year.
