Startup Stories

Walldecore: This Sustainable Home Decor Startup is the Future,Valued at 50CR

Walldecore

The shift towards sustainability has become paramount and the home decor industry is no exception. Using sustainable materials in home decor not only contributes to the planet’s health but also brings a unique aesthetic and cultural richness to living spaces. 

Walldecore D2C brand, founded by Ayushi Srivastava and Alankrita Nagar in March 2023, champions this cause. They are offering an array of wall decor products and more designed with sustainability at their core, aiming to reduce plastic waste and promote eco-friendly decor alternatives.

Why should we use sustainable materials?

Unlike conventional materials, which often rely on non-renewable resources and contribute to pollution, sustainable materials are sourced responsibly and have a minimal ecological footprint.

They come from renewable resources, are biodegradable or recyclable, and require less energy to produce. This not only conserves natural resources but also reduces greenhouse gas emissions and waste.

Walldecore‘s products, wall arts and wall accents are crafted from sustainably sourced wood, recycled metals, and natural fibres, ensuring that each piece not only beautifies your home but also upholds our commitment to environmental stewardship,” told by Ayushi to Karostartup 

Benefits

  • Choosing eco-friendly and sustainable decor not only creates a healthier environment for your home but is also beneficial for the planet. 
  • Aesthetically, it elevates your space by bringing a sense of calmness and minimalism with an earthy feel. Unlike chemical and toxin-laden decor, sustainable options ensure your home is free from harmful substances, contributing to a safer living space. 
  • Additionally, embracing eco-friendly decor makes a statement about your commitment to sustainability, showing that style and environmental consciousness can go hand in hand.

 Designed with Nature and Culture in Mind

Our brand’s unique selling proposition lies in our nature and culture-inspired designs. We believe that home decor should tell a story, reflect individuality, and foster a connection with the nature around us. Our products draw inspiration from the rich tapestry of global cultures and the timeless beauty of nature. This approach not only makes our offerings rare and distinctive but also resonates deeply with our customers who value authenticity and sustainability,” said the founder in an interview with Karostartup.


 Affordability Meets Sustainability

Clearing the misconception, “that sustainable products are inherently expensive”. Walldecore is committed to breaking this stereotype by offering affordable home decor solutions without compromising on quality or sustainability. 

“Our business model, which is entirely bootstrapped, allows us to maintain competitive pricing while ensuring that our products remain accessible to a wide audience.”

The Rise of D2C Brands in the Home Decor Market

Direct-to-consumer (D2C) brands have revolutionized various industries by eliminating intermediaries and providing products directly to customers. 

In the home decor sector, this model offers several advantages. They gather direct feedback from their customers, understand their needs better, and continuously improve product offerings.

Since the inception, Walldecore has achieved 100 orders in just 1.3 years. 

Our last valuation was 10 CR, but with our accelerated growth, we are currently valued at 50 CR”.

Walldecore’s Product Range

Walldecore‘s product range includes wall arts, wall accents, and accessories for home decor. 

Additionally, they are in the process of launching wall stickers. These stickers offer a versatile and eco-friendly way to personalise and transform living spaces.

The use of sustainable materials such as bamboo, reclaimed wood, and recycled metals ensures that each piece is not only beautiful but also kind to the planet.

 Why Choose Us?

“Choosing our products means opting for sustainability without sacrificing style or affordability. Our commitment to the environment is reflected in every aspect of our business, from the materials we use to the designs we create. We strive to offer products that are good for you and great for the planet, ensuring that your home decor choices contribute positively to the environment.” 

~From the Founder 


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Conclusion: Making a Difference, One Home at a Time

“As we move forward, our goal remains to penetrate the home decor market with sustainable alternatives, reducing plastic waste and promoting eco-friendly living. “

Join us in this mission, making a conscious choice to support environmental & cultural richness. Together, we can create beautiful, environmentally responsible living spaces that reflect our shared values and commitment to a greener planet.


Frequently Asked Questions (FAQs)

What makes Walldecore’s products sustainable?

Walldecore’s products are made from responsibly sourced materials like bamboo, reclaimed wood, and recycled metals, ensuring minimal environmental impact.

Are Walldecore’s products affordable?

Yes, Walldecore strives to offer high-quality, sustainable home decor at competitive prices to make eco-friendly living accessible to everyone.

Who are the founders of Walldecore?

Walldecore was founded by Ayushi Srivastava and Alankrita Nagar, who are committed to promoting sustainable and culturally inspired home decor.

What types of products does Walldecore offer?

Walldecore offers a range of products including wall arts, wall accents, and home decor accessories. They are also launching sustainable wall stickers soon.

How can customers purchase Walldecore products?

Customers can purchase Walldecore products directly from their website: walldecore.in, making the process convenient and ensuring the best prices without intermediaries.

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