Ever heard the question, “How can two guys create lingerie for women?” Yash and Anant have been asked this so many times, but their answer is always the same:
“Why not?”
In May 2024, these two engineers decided to make Krvvy, not just another lingerie brand, but a brand that actually gets women. And no, they didn’t have any “fashion” background. What they had was something way more important: a real desire to change the way women feel about their innerwear .They weren’t here to copy what’s already out there. They weren’t about selling you the “perfect body.” They were all about comfort, function, and listening to what women actually want and need when it comes to innerwear.
Two Engineers, One Mission: Make Women Feel Comfortable
Yash Goyal, a former investment banker, and Anant Bhardwaj, who worked at Jio, didn’t start with any glamour or luxury. They started with a simple question:
Why is it so hard to find innerwear that’s both comfortable and functional?
The more they looked, the more they realized that most innerwear brands were all about how things looked, not how they felt. And that’s when the idea for Krvvy clicked. They were going to create something that combined comfort, functionality, and yes, style—but style that doesn’t make you squirm in discomfort by the end of the day.
“We’ve heard every criticism—‘How can two men build lingerie for women?’ But our answer is simple—just listen, and the rest follows,” says Yash.
From Lingerie to Real Life
Krvvy isn’t about what you see in magazines or on Instagram. It’s about what you feel. Their collection of bras, underwear, and shapewear is designed to meet the everyday needs of women—whether they’re at work, at home, or out living their best life.
“When women say, ‘I don’t want to take this bra off after work,’ that’s the moment we know we’re on the right track,” says Anant. They’ve made it their goal to create pieces that support your body and your busy life—no more pinching wires, no more slipping straps, and no more squeezing into something that’s supposed to feel comfortable but doesn’t.
Not Just Another Lingerie Brand
What sets Krvvy apart is their deep commitment to inclusivity. They don’t believe in “one-size-fits-all” or “ideal” body types. Their focus is on real women, with real needs.
Every product is tested, adjusted, and tweaked based on feedback from women who actually wear it, live in it, and love it. And yes, they’re big on body positivity—their campaigns feature real women, not airbrushed models.
“It’s not about the perfect body—it’s about the real body. And real bodies deserve real comfort,” Anant explains.
The Road Ahead: More Comfort, More Confidence
Krvvy is still in its early stages, but the journey so far has been nothing short of incredible. They’re already available on Amazon, Myntra and Zepto, and they’re working on getting their products into more cities and more homes. The goal? Make Krvvy the go-to brand for women who want comfort, style, and real support. “We’re just getting started,” says Yash. “We’ve got a lot more to bring to the table, and we’re here for the long run.”
So, can two guys create lingerie for women?
Absolutely. All it takes is a little bit of listening, a lot of empathy, and a whole lot of desire to change things for the better. Yash and Anant aren’t just building a brand—they’re changing the conversation around what women deserve when it comes to innerwear. Krvvy is more than just a product. It’s a shift. A shift toward comfort, confidence, and true body positivity—all wrapped up in a brand that knows women deserve more.
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