Startup Stories

Zetrance XR Startup Story, Transforming Human-Tech Interface

Zetrance

Want to upgrade your interaction with Technology? Want to blur the lines between digital and physical experiences? In need of creating moments that inspire? Don’t worry. 

To fulfill all your needs and requirements, Zetrance XR is here for you. Zetrance XR, launched in March 2022, offers top-notch services to ensure an effective technology experience. Let’s delve into the remarkable journey of Zetrance XR and how it is changing the technological world.

All you need to know about Zetrance

Zetrance is a digital platform established to transform human-tech interactions. The company creates top-notch XR Technology, including  Augmented Reality (AR) and Virtual Reality (VR) experiences. People can delve into AR experiences with its innovative in-house technology. 

They can access these services directly from their web browsers without installing additional apps. Its commitment extends to expanding boundaries in VR as well. 

Zetrance specially designs immersive VR applications with hyper-realistic quality to ensure a great experience for users. It serves industries such as Automotive, Entertainment, FMCG, Fashion, Corporate, Sports, Tourism, Beauty, Games, Education, and Real Estate.

Meet the Visionaries of the Company

Sandeep Thakur serves as the CEO at Zetrance XR. He is a multi-time successful founder (Former Chief Technology Officer and Co-Founder at Xplore EV), a techie, patent holder and Start India Mentor with domain expertise in automotive, software, electronics and product development. He is also a tech advisor for several firms in the EV industry. 

Mohit Gulati, a young tech enthusiast interested in a multi-disciplinary approach, leads the tech team at the company. He is a creative product designer and a creative thinker with expertise in 3D modeling, automotive and product development. He formerly served as the Head of R&D and New Product Development at Xplore EV. 

Both of them together have made Zetrance XR a success. With their dedication, they took the company to great heights. Fueled by a passion for XR – Extended Reality, they aimed to lead India into a new digital era.

Sandeep & Mohit

The Aspirations

Zetrance envisions a future where Extended Reality – Augmented and Virtual Reality seamlessly enrich our lives. It aspires to revolutionising the technology sector and setting new standards for accessibility, engagement, and innovation. Empowering diverse industries, it blurs the lines between digital and physical experiences, creating moments that inspire.

Zetrance Revenue Model

To generate revenue, it specializes in AR and VR software for both B2B and D2C markets, diversifying its product portfolio and implementing tiered pricing models, including subscriptions. Zetrance Technology establishes a dedicated B2B sales team to secure enterprise contracts.

At the same time, it markets D2C products directly to consumers through an online portal where customers can generate their AR experience without knowledge of any coding. Additionally, the company generates revenue through technology licensing and consulting services, expanding its revenue streams beyond direct software sales.

Ensures Seamless Tech Experience

Zetrance solves the challenge of seamless, engaging user experiences (UX and CX) across industries. Specializing in AR and VR tech, we eliminate app installations for accessible interaction. It addresses the adoption hurdle. With expertise in diverse sectors, we elevate digital presence by providing immersive experiences beyond imagination. By enhancing accessibility and engagement, Zetrance empowers businesses to captivate audiences innovatively via immersive experiences and building Brand trust.

The startup Journey so far

The duo started its journey in late 2021, exploring virtual showrooms and VR-based training simulators. Diving deep into the technology of AR and VR, the founders found immense potential in the unexplored technology in the Indian landscape.

They aligned a founding tech team of creative enthusiasts (Nitish Mathur, Aniket Chatterjee, Anurag Dhyani and Shrey Mishra). They started with the Automotive industry as their professional experiences complemented the domain. The team created virtual showrooms and AR vehicle configurators for automotive brands and democratised them to make them accessible to even growing brands and startups.

After two years of dedicated research and development of their proprietary web-based captivating augmented reality technology and realistic Virtual Reality technology for VR headsets, they formed Zetrance Technology Pvt Ltd in 2023.

Since then, the company has served clients from Automotive, FMCG, Marketing, e-commerce, Fashion/Apparel/Accessories, electronic products, Food Industry, Real-estate, education, tourism, Government organizations, political leaders and various others by providing them with unique solutions, tailored to their needs. 

They are not stopping here. Soon, they will be coming up with their web platform, giving access to everyone to create their own web-based augmented reality experiences and deploy them with no coding knowledge required.

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Summing Up

Zetrance Xr has been a great initiative in the field of technology. It has made progress in upgrading the users’ experience with artificial intelligence. With its innovative strategies and services, it is transforming the tech world. The company is all set to diversify its services, ensuring customer satisfaction. Do check out their official website to know more about them.

Frequently Asked Questions ( FAQ )

Who are the founders of Zetrance XR?

Sandeep Thakur serves as the CEO at Zetrance XR. Mohit Gulati, a young tech enthusiast interested in a multi-disciplinary approach, leads the tech team at the company.

What problems are being solved by Zetrance XR?

Zetrance solves the challenge of seamless, engaging user experiences (UX and CX) across industries. Specializing in AR and VR tech, we eliminate app installations for accessible interaction. It addresses the adoption hurdle. 

What’s the vision behind Zetrance XR?

Zetrance envisions a future where Extended Reality – Augmented and Virtual Reality seamlessly enrich our lives. It leads to revolutionising technology interaction, and setting new standards for accessibility, engagement, and innovation. 

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