The home decor brands in India are booming, fueled by the rising disposable incomes, a growing sense of personal style, and an increasing desire for stylish, functional spaces. From contemporary furniture and vibrant wall art to luxury furnishings and eco-friendly accents, Indian consumers are spoilt for choice.
The home décor market is expected to grow to over ₹50,000 crore by 2024, with an annual growth rate of 10-12%. As people invest more in creating comfortable, personalized living spaces, brands are stepping up with innovative designs, sustainable materials, and online accessibility.
Top 10 Home Decor Brands
Let’s take a look at the top 14 brands that are energizing India’s home decor segment.
The 10 Best Indian Home Decor Brands for Every Style and Budget
- Urban Ladder
- Pepperfry
- Home Centre
- Godrej Interio
- Durian
- The Bombay Dyeing
- Fabindia
- Asian Paints
- IKEA
- Nilkamal
1. Urban Ladder
Urban Ladder is one of the leading players in the Indian home decor and furniture market, offering a wide range of stylish and affordable furniture. With a focus on modern, minimalist designs, they cater to the growing demand for online furniture shopping. Urban Ladder’s offerings range from living room sets to office furniture, with a reputation for quality and design innovation.
| Year Founded | 2012 |
| Founders | Ashish Goel, Rajiv Srivastava |
| Revenue (FY24) | ₹1,500 crores |
Did You Know?
Urban Ladder was acquired by Reliance Industries in 2020, strengthening its position in the Indian home décor space and expanding its reach.
2. Pepperfry
Pepperfry is another top player in the online furniture and home decor segment. The company offers an extensive range of furniture and décor items, including sofas, beds, dining tables, and more. Pepperfry is known for its user-friendly online platform and has created a niche for itself by offering a mix of traditional and contemporary designs.
| Year Founded | 2012 |
| Founders | Ambareesh Murty, Ashish Shah |
| Revenue (FY24) | ₹2,000 crores |
Did You Know?
Pepperfry has more than 15,000 products listed on its website, offering a wide variety of styles and categories to suit different customer tastes.
3. Home Centre
Home Centre is a leading retail brand known for offering quality furniture, home decor, and furnishings. They have a widespread presence across India, with more than 30 stores in various cities. The brand has gained popularity by combining affordability with stylish, modern designs.
| Year Founded | 1995 |
| Founders | Landmark Group |
| Revenue (FY24) | ₹1,800 crores |
Did You Know?
Home Centre offers customization services, allowing customers to personalize their furniture and décor items according to their preferences.
4. Godrej Interio
A division of the well-established Godrej Group, Godrej Interio is one of India’s leading furniture and home decor brands. Known for its contemporary designs, the brand offers everything from modular kitchens to office furniture, ensuring comfort and quality.
| Year Founded | 1990 |
| Founders | Godrej Group |
| Revenue (FY24) | ₹2,500 crores |
Did You Know?
Godrej Interio is committed to sustainability, using eco-friendly materials like bamboo and recycled wood in many of its products.
5. Durian
Durian is a well-known name in the Indian furniture and home decor sector. The brand is known for its premium furniture, which includes a variety of sofas, chairs, tables, and modular units. Durian’s reputation for high-quality, durable, and stylish products has earned it a loyal customer base in India.
| Year Founded | 1985 |
| Founders | Sanjiv Bhasin |
| Revenue (FY24) | ₹1,200 crores |
Did You Know?
Durian’s factory produces more than 500 types of furniture and is one of the largest manufacturers of wooden furniture in India.
6. The Bombay Dyeing
The Bombay Dyeing brand is synonymous with luxury home furnishings, offering products ranging from bed sheets to curtains and carpets. Over the years, it has become a trusted name for premium quality fabrics in India. Bombay Dyeing focuses on sustainability and ensures its products are made with the finest materials.
| Year Founded | 1879 |
| Founders | Nowrosjee Wadia |
| Revenue (FY24) | ₹1,000 crores |
Did You Know?
Bombay Dyeing has been a leading player in India’s textile sector for over 140 years and has expanded its product range to include home furniture and mattresses.
7. Fabindia
Fabindia, originally known for its ethnic clothing, has also become a top player in the home décor segment. The brand’s decor collection features handmade furniture, bedding, rugs, and wall décor, all crafted by skilled artisans from across India. Fabindia’s commitment to sustainability and preserving traditional craftsmanship has earned it a dedicated following.
| Year Founded | 1960 |
| Founders | John Bissell |
| Revenue (FY24) | ₹2,800 crores |
Did You Know?
Fabindia’s products are ethically sourced from rural artisans across India, providing employment to more than 55,000 artisans.
8. Asian Paints
Asian Paints is primarily known for its paints, but the company also offers a range of home decor solutions, including wall coverings, furniture, and accessories. Asian Paints caters to a wide array of tastes, from vibrant modern colors to soothing, minimalistic styles.
| Year Founded | 1942 |
| Founders | Champaklal H. Choksey, Suryakant B. D. |
| Revenue (FY24) | ₹25,000 crores |
Did You Know?
Asian Paints operates in over 15 countries, making it one of the largest home décor brands globally.
9. IKEA
IKEA is a global leader in the home decor and furniture market, with its first store in India opening in Hyderabad in 2018. Known for its affordable, stylish, and modular furniture, IKEA has quickly become a favorite among young urban dwellers.
| Year Founded | 1943 |
| Founders | Ingvar Kamprad |
| Revenue (FY24) | ₹6,500 crores |
Did You Know?
IKEA offers eco-friendly furniture made from sustainable materials like bamboo, rattan, and recycled wood.
10. Nilkamal
Nilkamal is a leading brand in the plastic furniture sector and has expanded its offerings into home decor with a variety of modern designs. Their furniture is popular for being lightweight, durable, and affordable.
| Year Founded | 1981 |
| Founders | Ramesh P. Malani |
| Revenue (FY24) | ₹1,300 crores |
Did You Know?
Nilkamal holds a significant market share in molded plastic furniture, making it one of the largest manufacturers in India.
Points To Be Noted-
Let’s talk about what’s happening in India’s home decor world. I’ve got some interesting facts to share with you.
- First off, the market is booming. We’re looking at a value of about ₹20,000 crore (that’s around $2.5 billion) by 2024. It’s growing fast too, at about 12% each year. People are really getting into both traditional and modern decor.
- Online shopping is changing the game. By 2024, we expect more than 20% of home décor sales to happen online.
- Young folks are driving this trend. Millennials and Gen Z are all about personalizing their spaces. They’re not just buying off the shelf; they want unique stuff that reflects who they are.
- People are getting more eco-conscious. About a quarter of home decor shoppers are looking for sustainable options. Brands like Godrej Interio and Fabindia are stepping up with eco-friendly choices.
- For those with deep pockets, the luxury market is heating up. High-end brands are seeing sales jump by 15% each year. Fancy furniture, lighting, you name it – people are willing to splurge.
- Tech is making its way into our homes too. Smart furniture is a thing now, making up 10-15% of the market. Imagine a couch with built-in USB chargers – that’s the kind of stuff we’re talking about.
- India’s a big place, and tastes vary. Down south, people love their traditional wooden furniture. In big cities like Delhi and Mumbai, it’s all about modern, minimalist looks. Smart brands are catching on and offering different styles for different regions.
- Furniture is the big kahuna in this market, making up 40-45% of all home décor sales. It’s expected to grow even more, especially as city folks look for clever, space-saving options.
So there you have it – India’s home decor scene is buzzing with activity. From online shopping to eco-friendly options, from luxury items to smart furniture, there’s a lot going on. It’s all about giving people what they want, whether that’s traditional charm or cutting-edge design.
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Conclusion
India’s home decor segment is thriving, with a range of brands catering to diverse needs and preferences. From modern furniture to luxury textiles and eco-friendly designs, these ten brands are leading the way in creating beautiful, functional, and sustainable homes. With growing disposable incomes and an increasing desire for personalized living spaces, the future of home décor in India looks incredibly promising.
Frequently Asked Questions
Q1. What are the top trends in home décor in India for 2024?
Ans. Minimalistic designs, eco-friendly materials, smart furniture, and biophilic designs are some of the top trends.
Q2. Is it better to shop for home décor online or in-store?
Ans. Both options have their advantages. Online shopping offers convenience and variety, while in-store shopping allows you to physically examine the product.
Q3. Which home décor brands are the most affordable?
Ans. Brands like Nilkamal and Home Centre offer a good balance of affordability and quality.
Q4. How important is sustainability in Indian home décor?
Ans. Sustainability is becoming increasingly important, with brands like Godrej Interio and Fabindia leading the charge with eco-friendly materials.
Q5. How has the Indian home décor market evolved in recent years?
Ans. The market has evolved with the growing preference for personalized designs, online shopping, and the shift towards sustainable and functional decor.
