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This comprehensive case study delves into the rich history, strategic evolution, market positioning, and future prospects of Royal Enfield, a prominent player in the global motorcycle industry. From its humble
Introduction to IndiGo IndiGo, officially known as InterGlobe Aviation Limited, is an Indian low-cost airline headquartered in Gurugram, Haryana, India. It is the largest airline in India by passengers carried
The Indian online travel industry has seen significant growth in recent years, with more and more consumers turning to the internet to book their flights, hotels, and bus tickets. Two
Imagine two entertainment giants teaming up to create something even more spectacular. That's precisely what's happening with the Zee-Sony merger. In this captivating partnership, Zee Entertainment Enterprises (ZEEL) and Sony
In the world of business, ITC Limited is a name that stands out as a true embodiment of diversification, sustainability, and success. Formerly known as the Imperial Tobacco Company of
A world where your smartphone becomes your gateway to limitless possibilities – from streaming your favorite movies to shopping for daily essentials, all in the blink of an eye. In
In the vast landscape of fast-moving consumer goods (FMCG) in India, one name has emerged as a powerful force in recent years - Patanjali Ayurved Limited. Founded by yoga guru
Asian Paints is a name that needs no introduction in the world of paint and coatings. This Indian multinational corporation has been a dominant force in the paint industry for
Jet Airways, once considered the pride of the Indian aviation industry, stands as a poignant case study of a company that soared to great heights but ultimately crashed and burned.
Maruti Suzuki, often referred to simply as Maruti, is a name that has become synonymous with the Indian automobile industry. With a history spanning over four decades, Maruti Suzuki has
In a world where e-commerce giants dominate the digital marketplace, one Indian startup dared to challenge the status quo and rewrite the rules of online selling. Meet Meesho, a game-changer