19 April 2024 — Joint Secretary of DPIIT, Sanjiv Singh, interacted with startups, incubators, and industrial associates from the Kashmir valley at JKEDI, emphasizing the importance of digital commerce and inclusivity in e-commerce processes.
Mr. Sanjiv endorsed the ‘Open Network for Digital Commerce’ (ONDC), highlighting its role in democratizing digital commerce and encouraging startups to connect with it for support and global supply chain opportunities.
He encouraged startups to focus on booming sectors like tourism and cricket bats, highlighting the need for effective marketing strategies and studying competition to excel at the national level.
The startups, including Fast Beetle, Kashmir Box, and others, shared their challenges and experiences, emphasizing the need for support to compete effectively in the market.
Conclusion:
The interaction between DPIIT and JK startups at JKEDI showcased a collaborative effort to promote digital commerce, market focus, and address challenges faced by startups. The emphasis on inclusivity, market study, and leveraging platforms like ONDC reflects a strategic approach towards fostering a conducive environment for startup growth in Jammu and Kashmir.
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