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SHARK TANK INDIA 3: How 5th pass Adil Qadri started a 200 Cr D2C perfume startup

Adil Qadri

Thanks to Shark Tank India season 3 for this amazing story of a brilliant entrepreneur from Gujarat. This story will open your eyes to starting a business becoming an entrepreneur and being a Job giver rather than a Job Seeker.

Adil Qadri was born and brought up in Gujarat. He faced challenges in his early life, he had to discontinue his education after failing fifth grade due to asthma.

He has learned these things from his hometown that are “Knowledge of smells”, “Fight every problem with courage”, and “work hard and the rest is history“.

Adil Qadri is an Entrepreneur from Gujarat who started Attar’s company and his company stands at a valuation of Rs. 200 Cr which is $30 Mn.

Adil Qadri is a successful entrepreneur and he is an SEO Expert as well as he quit his school in 2005 and after that, he started learning and doing online courses in 2014.

He started learning and then between 2014-2018 he launched a lot of websites, D2C and affiliate marketing and drop shipping but nothing worked as his father has worked for more than 25 years in Perfumes (Attar) industry.

Attar
Attar

He got a chance to learn insights about the perfume industry from his father. There were a lot of problems in this industry, but finally, the turning point of his life came when he started AdilQadri perfumes.

After then in 2018 Adil Qadri started the D2C perfume (Attar) brand. Despite challenges in order fulfilment and delivery speed, especially given the business’s location in a tier 3 town.

Adil and his team overcame obstacles by leveraging Ship Rocket’s third-party fulfilment centre service their brand has seen massive success and they have 95% Men buyers and as they have 3.8 Rating on various online platforms such as Amazon and Flipkart as the perfume industry is worth to be of 2000 Cr.

Adil Qadri has a strong presence on various social media platforms such as adilqadri_perfumes and Adil Qadri. He is the influencer of his brands and also runs ads and he has better ROAS (Return on Ads Spent) as he asks For 0.5 Equity share in his business for 200 Cr Valuation and annuals sales are :

  • 2020-2021 their sales are 5.3 Cr with 3.5% EBITDA
  • 2021-2022 their sales are 10 Cr with 1.5% EBITDA
  • 2022-2023 their sales are 20 Cr with 1% EBITDA
  • 2023-2024 their sales are 80-90 Cr with -5% EBITDA 

As they are aggressively scaling 

Their main goal is to build a brand so that people purchase their products. But currently, they have a debt of 6 Crore.

Vineeta Singh and Anupam Mittal have put questions on his brand’s financial health as even Anupam advised that “you said that you are Gunda (Leader) and Gunda goes to jail and you need to become a Badshah to sustain and grow in the sales and even”.

Amit Jain has also said no to investment as he believes that he is a performance marketing company.

But still, Vineeta Singh offered 1 crore for 1 %Equity and +1% Royalty until it is recouped and then the deal. He said Yes to Vineeta Singh as she said Vineeta believes that she always bet on an Entrepreneur instead of a business and what makes her one of the best shark from the Shark Tank judges.

His brand Attar is long-lasting, unique and premium packaged as he wants to make his brand one of the biggest perfume brands in the world.

As he processes 3000 Per day.

Amazon and Flipkart have offline stores in Mumbai, Gujarat and Dubai. He has a plan to make Adil Qadri one of the biggest perfume brands in India and sold more than 1 Million orders (1000000).

As he believes Zindagi har pal kuch na kuch sikhati hai bus seekhne ki Icha honi chahiye!!

“”

Adil Qadri’s success story is amazing for anyone who wants to start a business and achieve heights in his journey.


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