Startup Stories

This MBA Graduate Left His Advertising Job to Turn his Passion for Pizza Worth Crore Business

Adi's Pizza

If your taste buds are craving a burst of flavors and your heart desires an authentic pizza experience, then Adi’s Pizza is the place to be. Let’s unravel the delicious tale of this pizza haven and its founder, Amit Singh, a former advertising professional turned pizza maestro.

A Craving Turns into a Business

In 2018, Amit Singh, with a decade and a half of experience in the bustling city of Mumbai, decided to follow his passion for pizzas. Inspired by the American pizza chain Dominos, he envisioned creating a pizza brand that blended international taste with a touch of Indian flair.

With a dream in his heart and Rs. 8 lakh from his hard-earned savings, Amit launched the first Adi’s Pizza outlet in a cozy 500 sq ft space in Navi Mumbai.

From Advertising to Pizzas

Amit’s journey wasn’t just about making pizzas; it was about turning a lifelong dream into a reality. After 15 years in the advertising industry, he decided to take the plunge into the world of food entrepreneurship

The first outlet in Navi Mumbai was just the beginning. With unwavering support from customers and his wife, Amit bid farewell to his advertising career in 2022 to fully commit to expanding Adi’s Pizza across Navi Mumbai, Pune, and other parts of Maharashtra and Goa. Currently, the brand boasts four thriving outlets in Navi Mumbai.

Amit Singh Founder Of Adi’s Pizza

The Business Model

Adi’s Pizza operates on a simple yet effective Business-to-Consumer (B2C) model. With a self-funding approach, the brand generates a commendable revenue of 2 Crores annually. The revenue streams flow in from a mix of dine-in services, home deliveries, and online orders through platforms like Swiggy and Zomato.

The Vision

Amit Singh dreams big for Adi’s Pizza. The vision is not just to be a local favorite but to establish itself as one of the best brands in the Quick Service restaurant industry globally. The brand is not just about pizzas; it’s about creating an experience, an indulgence in every bite.

About Adi’s Pizza

Founded in 2018, Adi’s Pizza is headquartered in the vibrant city of Navi, Maharashtra. It’s not just a pizza joint; it’s a haven for those seeking oven-fresh, delightful pizzas with a uniquely Indian twist.

The toppings are an adventure, promising to tantalize your taste buds and provide a visual feast. Adi’s Pizza is a celebration on a plate.

The Company’s Mission

Adi’s Pizza addresses a universal desire – quality pizzas and fast food at affordable prices. It’s not just about delivering a meal; it’s about delivering an experience that leaves you wanting more. The brand is on a mission to make quality, delicious pizzas accessible to everyone.


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The Rollercoaster Ride

The brand’s journey from 2018 to 2023 has been a roller coaster. Like many businesses, Adi’s Pizza faced the challenges of the COVID-19 pandemic, where the dine-in business took a hit.

However, the brand’s resilience shone through as it received overwhelming support on platforms like Swiggy and Zomato. Post-pandemic, Adi’s Pizza not only bounced back but also launched three new outlets, marking a triumphant comeback.

Facing the entire rollercoaster ride of his journey he passionately speaks about his dream coming true. The rough edges went blunt with the support he received.
Not only he is a man with a vision but he is indeed a man with a golden heart!

Amit says ” taking the leap of faith to start my dream project wouldn’t have been possible without my wife. She has been been my support system through the entire journey and indeed is my lucky charm”.


Craving a pizza experience that goes beyond the ordinary? Adi’s Pizza invites you to indulge in a celebration of flavors. With a vision to become a global QSR brand, Adi’s Pizza is not just a food joint; it’s an experience that will leave you coming back for more. Visit their website here to explore the menu and start your flavorful journey with Adi’s Pizza!


Frequently Asked Questions(FAQs)

1. How did Adi’s Pizza cope with the challenges of the COVID-19 pandemic?

During the pandemic, Adi’s Pizza faced a hit in the dine-in business but received overwhelming support on platforms like Swiggy and Zomato. The brand bounced back post-pandemic, launching three new outlets.

2. What sets Adi’s Pizza apart from other pizza brands?

Adi’s Pizza stands out with its commitment to delivering not just pizzas but a complete experience. The brand blends international taste with an Indian twist, offering a range of exciting toppings for a visual and flavorful feast

3. Can Adi’s Pizza cater to events and large gatherings?

Yes, Adi’s Pizza offers catering services for events and large gatherings. Whether it’s a birthday party or a corporate event, the brand ensures that your guests enjoy delicious and freshly made pizzas.

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