30 March 2024 – Adobe’s Ajay Joseph highlights the transformative impact of artificial intelligence (AI) on jobs, emphasizing the creation of new roles alongside changes in existing ones.
AI Displacement and Creation:
AI is expected to change traditional job roles while simultaneously generating novel positions like “prompt engineering,” showcasing the dual nature of AI’s impact on employment.
Adobe is transitioning towards a developer-first approach and leveraging generative AI to lower barriers to content creation. This strategic shift aligns with AI’s disruptive influence on technology businesses.
Joseph sees India as a significant market with vast opportunities. He anticipates AI to revolutionize job landscapes, ushering in a wave of new roles that differ significantly from current job norms.
Adobe’s collaboration with AICTE aims to train 75,000 educators, impacting numerous institutions and millions of students. The focus is on empowering educators and reducing barriers to creative tool utilization.
India holds strategic importance for Adobe, serving as its second-largest presence globally outside the US. The country hosts substantial product development work, including leadership roles, highlighting Adobe’s India-centric approach.
Conclusion:
Adobe’s insights reflect the profound impact of AI on job ecosystems, emphasizing the need for adaptation and innovation in response to AI-driven changes. The collaboration with educational institutions underscores efforts to prepare for AI’s transformative effects on employment and skill requirements.
