Ever heard about the term “Influencer Marketing”? No? No worries, I have got you! Here is the answer to all your queries. I am welcoming you all to the amazing conversation of Karostartup with Krishna Priya, the founder of Starbuzz AI.
Let’s learn more with the deep insights Priya guided us with and explore how we can maximise content creation and its development.
Aman: What is StarBuzz AI?
Priya: Starbuzz AI is a software startup which automates the entire Influencer Marketing. The company helps you to save 50% of influencer marketing time and efforts.
Aman: How is Starbuzz different from other digital marketing companies?
When asked about the Starbuzz’s stature as compared to the other digital marketing agencies, Priya told Karostartup about her keen interest about how the market works and mentioned that, Starbuzz is their collaborator and not competitor. The company provides them with the tool which helps them to work efficiently without the additional manpower. They provide their service on a subscription basis like Spotify, Hubspot etc.
Q3. Is Starbuzz AI creating a buzz?
Yes, it is! Priya said, “Influencer marketing is definitely observing a mindset shift. It is no longer in an experimental phase and is now giving sure-shot results. The brands are now interested to collaborate with the influencers with a given “reach target”. It is definitely creating buzz with the selection of influencers with the right number of followers.
POV: For some regional brands the ideal influencer would be someone with 5k followers whereas for others might be an influencer with 100k followers!!
Aman asked Is it affordable?
Brands and influencers are learning about the whole concept of digital marketing. Now that there is awareness Priya mentioned that she even received certain queries regarding the” budget bracket”.Influencers also need to understand the budget they can charge with the number of engagement rates they have. The knowledge gap can restrict brand collaboration.
Q5. What co-dependent relationship of choosing a brand or influencer work?
Starbuzz AI provides them with an in-pocket Talent Manager which is an AI tool. This tool works to help decide if the brand aligns with the audiences of the influencer and vice-versa. It provides them with detailed information with the correct percentage. Talent manager tools guide you through small details like the days you should post etc. Priya says, “In order to make valuable content an influencer should understand that it is a cycle, Brands approach you because of your audience”. Keeping close connection with the audience helps the community of the influencer to grow!!
Aman: How has your journey shaped you?
When asked Priya stated that she has undergone a lot of changes as a person. She values time more now. How “10 minutes” can be really important where you can complete a meeting, write a proposal and much more!!
Be on your toes!! Sometimes everything cannot work according to the plan. Being dynamic is the key!!! She laughingly stated, she is more confident now and has learnt how to say a “NO”.
Priya says, “Your startup is like your baby”. And you need all the good things for your baby!!!!
The employees in your startup are all the good things that your startup needs. Their optimism adds to your company’s value.
