15 February 2024 – Amazon India proudly unveils the standout winners of its prestigious Propel Startup Accelerator Season 3—Mirana Toys, Avimee Herbal, and Perfora. These exceptional startups have earned a collective grant of $100,000 from Amazon, showcasing their innovative prowess in the global marketplace. Let’s delve into the distinctive offerings and the journey of each victorious venture.
Winners and Their Unique Offerings:
- Mirana Toys: At the intersection of digital and physical play, Mirana Toys captivated the jury with its app-controlled augmented reality games and a range of innovative smart toys. The startup aims to redefine how children engage with toys, fostering creativity and learning.
- Avimee Herbal: Founded by the venerable 85-year-old Radha Krishna Choudhary, affectionately known as Nanaji, Avimee Herbal takes a traditional approach to hair care. Rooted in Ayurveda, the brand provides century-old remedies for everyday hair concerns, combining efficacy with a deep connection to India’s rich heritage.
- ‘Perfora: Distinguished as India’s first made-safe certified oral health brand, Perfora focuses on transforming the everyday oral care experience. With a commitment to clean ingredients and thoughtful design, the brand has become a part of the “1% for the planet” community, emphasizing sustainability in oral hygiene.
Propel Accelerator Season 3 Highlights:
- The third season witnessed an overwhelming response, with over 1,200 startup applications pouring in from 140 cities across India, showcasing the widespread entrepreneurial spirit in the country.
- The 47 finalists, including notable brands like Giva, Mokobara, and Open Secret, collectively received a substantial boost with $1 million in AWS Activate credits, underlining Amazon’s commitment to supporting their growth.
Jury Evaluation and Program Insights:
A distinguished jury, featuring representatives from Fireside Ventures, Peak XV, Amazon Smbhav Venture Fund, DSG Consumer Partners, and V3 Ventures, meticulously evaluated the startups based on crucial parameters. The winners, along with all finalists, benefitted from an 8-week accelerator program, receiving valuable insights, mentorship, and guidance on navigating the complexities of global markets.
Devansh Sharma, Co-Founder of Mirana Toys, expressed deep appreciation for the guidance received through Propel Accelerator. He highlighted the program’s instrumental role in kickstarting their global selling journey and expanding their reach.
Amazon’s Commitment and Future Vision:
Bhupen Wakankar, Director of Global Trade at Amazon India, reiterated Amazon’s commitment to empowering businesses of all sizes. The company aims to facilitate $20 billion in cumulative e-commerce exports from India by 2025, further solidifying its role as a catalyst for the success of Indian startups on the global stage.
In conclusion, the victory of Mirana Toys, Avimee Herbal, and Perfora in Amazon’s Propel Startup Accelerator Season 3 not only exemplifies excellence in innovation but also underscores Amazon’s pivotal role in nurturing and propelling Indian startups to create impactful global brands.
