31 March 2024 — Anupam Mittal, founder of Shaadi.com and Shark Tank India judge, shares details about purchasing the Shaadi.com domain and comments on the dating app industry in India.
Key Points:
- Domain Purchase Strategy: Mittal discloses that in the late 1990s, they purchased the Shaadi.com domain for $25,000, using most of their company’s savings of $30,000, believing it would establish their brand in the long run.
- Domain Importance: He emphasizes the significance of having a recognizable domain for their category, considering it essential for easier brand recognition and market penetration.
- Dating App Industry: Mittal discusses the challenges and limitations of the dating app industry in India, stating that platforms like Tinder and Bumble are not making significant progress due to various factors, including lopsided user demographics and limited revenues.
- Audience Insights: Contrary to common perceptions, Mittal reveals that Shaadi.com’s audience primarily comprises millennials, challenging the notion that matchmaking sites are not popular among the younger generation.
Conclusion:
Anupam Mittal’s revelations shed light on the strategic investment in domain acquisition and offer insights into the dynamics of the dating app industry in India. His comments provide valuable perspectives for understanding market trends and audience preferences in the online matchmaking space.
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Which companies does Anupam Mittal own?
Anupam Mittal is the founder and CEO of Shaadi.com, one of the largest matrimonial services in India. He is also the founder of several other ventures, including Mauj Mobile, a mobile content and entertainment company, and People Group, which encompasses various businesses in technology and media.
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How did Anupam Mittal found Shaadi.com?
Anupam Mittal founded Shaadi.com in 1996 with the vision of providing a platform for individuals to find life partners through online matchmaking. The idea emerged from his personal experiences and the realization of the need for a more efficient way to connect people for marriage.
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Who is the owner of Shaadi.com?
Anupam Mittal is the owner and founder of Shaadi.com. He continues to lead the company as its CEO, guiding its growth and operations.
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How much is Shaadi.com worth?
As per news18 report, the valuation of shaadi.com is estimated at Rs 2,500 crore.
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Is Shaadi.com successful?
Yes, Shaadi.com is considered highly successful. It has facilitated millions of marriages since its inception and is one of the most recognized matrimonial services in India and among Indian communities worldwide.
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How many years old is Shaadi.com?
Shaadi.com was launched in 1996, making it over 25 years old as of 2024. Its longevity in the industry reflects its adaptability and sustained relevance in the online matchmaking space.
