21st June 2024- Bengaluru-based generative AI startup Ayna has secured $1.5 million in seed funding led by Inflexor Ventures, an early-stage investment platform. The funding aims to bolster Ayna’s AI capabilities, expand its team, and further its goal of democratizing high-quality product photography for businesses, as stated in a press release.
Founded by Aastha Rajpal and Yash Bansal, Ayna enables brands such as Clovia from Reliance Retail, Wakefit, and WomanLikeU to conduct studio-quality product photoshoots at scale, eliminating the need for physical setups. Ayna’s proprietary compound foundational models (CFMs) offer brands detailed control over every aspect of their product images, distinguishing them from traditional methods and basic AI solutions.
Ayna’s generative AI technology promises to reduce costs, shorten turnaround times, and overcome creative constraints, allowing brands to optimize product visuals for enhanced conversion rates.
The startup’s funding comes amidst a notable trend in the generative AI sector, which has seen significant investments totaling nearly $100 million over the past six months, involving companies like Sarvam AI, Ema, Neysa, Vodex, and KonProz.
Ayna’s latest funding round positions it to further innovate in AI-driven product photography, catering to growing market demand for efficient and high-quality visual content creation.
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