BigMuscles Nutrition, one of India’s leading sports nutrition brands, has kicked off their latest campaign, “Hustle Banaye Muscles 2.0,” with Bollywood icon and fitness enthusiast Nora Fatehi. This dynamic initiative underscores the brand’s commitment to inspire the nation’s fitness enthusiasts and solidify its place in the booming fitness supplement industry.
Following the success of the first “Hustle Banaye Muscles” campaign, this new version packs even more punch. It’s not just about building muscles—it’s about embracing the hustle, pushing boundaries, and unlocking the power within. With Nora Fatehi as the face of this campaign, BigMuscles Nutrition, founded by Suhel Vats, is targeting a new generation of fitness lovers who value strength, resilience, and relentless energy.
Nora Fatehi: The Perfect Fit
Nora Fatehi, known for her jaw-dropping dance moves and inspiring fitness journey, is a natural fit for BigMuscles Nutrition’s campaign. Her dedication, discipline, and undeniable energy align perfectly with the “hustle” ethos.
In the promotional video, Fatehi is seen sweating it out in the gym, pushing herself to the limit, and embodying the “hustle” spirit. The message is clear: muscles are built through consistent effort, discipline, and the right nutrition. Fatehi’s involvement adds a layer of glamour and relatability, motivating both seasoned athletes and casual fitness buffs.
A Growing Market and Bigger Goals
BigMuscles Nutrition’s campaign launch is not just a marketing move—it’s a statement of intent. The Indian fitness and wellness industry is experiencing a massive boom, with more people focusing on health, strength, and self-improvement. The brand aims to ride this wave, targeting Rs 300 crore in revenue by 2025.
To achieve this, BigMuscles is planning to expand its physical presence by adding 200 Exclusive Brand Outlets (EBOs) over the next two years. This move aims to make their products more accessible to fitness enthusiasts across the country.
Why “Hustle Banaye Muscles 2.0” Matters
This campaign resonates deeply in a post-pandemic world where fitness is no longer a luxury but a necessity. The “Hustle Banaye Muscles 2.0” campaign promotes not just physical fitness, but also the mental grit required to stay consistent. It’s about celebrating the process, the struggle, and the dedication needed to achieve fitness goals.
BigMuscles Nutrition offers a wide range of products that cater to these needs, including protein supplements, pre-workouts, and recovery formulas. The campaign emphasizes the importance of high-quality nutrition in maximizing workout results, helping fitness enthusiasts get the most out of their hustle.
An Inspiring Call to Action
In her statement, Nora Fatehi said, “Fitness is a journey that demands dedication and the right support. BigMuscles Nutrition is the perfect partner for anyone who wants to hustle hard and achieve their fitness goals.”
Her words echo the core message of the campaign: “Hustle harder, stay stronger, and let BigMuscles fuel your journey.”
Looking Ahead
With this high-energy campaign and ambitious expansion plans, BigMuscles Nutrition is set to become a dominant force in India’s fitness market. By blending celebrity influence, inspiring messaging, and high-quality products, the brand is poised to help millions of Indians embrace the hustle and build the muscles they’ve always dreamed of.
So, are you ready to hustle? Because BigMuscles Nutrition and Nora Fatehi are here to show you how it’s done!
