As we move forward in our professional lives and start to understand the meaning of investments, the money market, finance management, and everything related to our money and doubling it in some way, we don’t look at the innovative side of money management.
There are credit apps that help the general public manage their credit card statements, and monthly expenditures and provide rewards for the services they avail providing a saving mechanism for the individuals to achieve their goal-oriented objectives.
In such a case, platforms like ‘Blance’ let us reimagine our savings and rewards by beating the bank charges on every saving amount put forth by the client. The readers have to go through the full article to understand this hi-tech savings solution and a startup focusing on our future goals.
The company has derived the word ‘Blance’ from the balance which contains the whole purpose of starting this venture itself. It is a platform to help customers pay less on high ticket size purchases by starting a buying plan for their favourite brand.
Introduction to Blance’s contemporary setting
The domain of the company is cost-effective and strikes a perfect balance of savings, rewards, and credits in user’s lives. Blance is India’s one & only goal-based saving & credit app. It’s a go-to app for savvy shoppers, helping the users save big on high-ticket purchases through personalized savings plans for favourite brands.
The company also helps users fast-track their goals through a credit offering. The best part is there are no commitments. Customers can switch brands & earn 10% fixed interest even if the cancellation of a goal happens anytime. The individual goals can be achieved by investing as low as Rs.500 per month with Blance.
The creator’s extraordinary mindset
Ashutosh P Singh, CEO & co-founder, brings an impressive track record of over 7 years in the realm of Product and Growth. His journey in the tech world includes a noteworthy stint as a Product Manager at Slintel & 6Sense. Passionate about entrepreneurship, Ashutosh co-founded Hunkaar before embarking on the remarkable journey that is Blance, a fintech venture that he initiated alongside his childhood friends Neeraj and Pankaj.
Neeraj Gupta, an IIT Kharagpur graduate, has seven years of experience in fintech, working at Zype, Moneyview, and GainCredit. As an experienced entrepreneur, this is his second venture.
He is passionate about creating new and reliable fintech products, focusing on development and risk management. His goal is to build the most trusted brand in fintech, setting a new standard in the industry.
With his proven track record, Pankaj Gupta is a strong leader in shaping the future of fintech. He has experience of over 7 years in Data and Tech. He is a graduate of IIT Kanpur and has previously worked in companies like Adobe, Lohum, Sharechat, and Udaan. He has previously co-founded Hunkaar with Ashutosh and Neeraj.
Today’s Savings, Tomorrow’s Smile
Blance offers discounts for planning purchases, which can help consumers to save money and reach their financial goals.
- To avail of these discounts, the user has to download the Blance app from the Google Play Store.
- The company does this by clubbing credits, rewards, and discounts along with saving with various partner brands.
- It helps to generate returns on user’s savings, partner with brands to get extra discounts so that the users don’t have to haggle with brands, & finally, if a person wants to fast track their goal or has missed it, Blance helps in completing the goal by taking credit for it.
- Currently, up to 70+ brands are available to choose from for planning purchases and availing discounts by Blance. An instant discount coupon option is also available for those who wish to purchase items immediately. The company plans to launch a full public beta program in the coming months.
Some More Stories
Sum-up for this profound success story
Blance is partnered with RBI Regulated NBFCs and banks & has also been recognized by StartUp India to make data & privacy the supreme priority & that’s why they take strict measures to make Blance 100% safe & secure Over 93% of the Indian population lacks access to credit.
As a result, many rely on their hard-earned savings or informal credit to make high-value purchases. When it comes to significant purchases like bikes, cars, etc, individuals save for down payments and book vehicles at retail stores, again facing challenges such as bank account not beating inflation, securing a favourable car loan, and negotiating discounts.
Blance envisions helping users find that perfect balance between savings, credit, and rewards. The venture empowers customers to achieve financial independence and personal growth.
Frequently asked questions (FAQs)
1. Who are the founders of Blance?
Ashutosh P Singh (CEO), Neeraj Gupta (CPO) and Pankaj Gupta (CTO) are the Co-founders of the company.
2. Where is the base location of the company?
Blance is based out of Bengaluru, India.
3. When did the company start its operations?
It was founded in Jan 2023.
4. What is the company’s legal name?
Blance operates under Vwelly Technologies Pvt. Ltd.
5. What is the business model followed by the company?
Blance follows a B2C business model.
