Blinkit teams up with Decathlon to deliver sports equipments in just 10 minutes.
After Zepto, Blinkit has also announced its partnership with France based sports equipment’s retailer- Decathlon, to offer quick deliveries of sports equipment. This collaboration aims to enhance accessibility for customers, allowing them to order a wide range of sporting goods directly from the Blinkit app and receive them at their doorstep in a matter of minutes.
Founded in 1976 in France, Decathlon is a well-known brand for sports equipment and apparel.Decathlon came to India in 2009 and has generated arevenue of Rs. 3,955 crore in FY23. Zepto partnered decathlon in September, 2024.
CEO of Blinkit, Albinder Dhindsa posted on his X, “Customers can now get sports and gym equipments, winter essentials, yoga needs, travel bags and apparel for men and women — all delivered in 10 minutes!”
“Coolest part is that we’ve launched Decathlon products in all the cities we deliver in. Customers from cities like Bareilly, Roorkee, Bhopal and more can also enjoy this convenience”.
Rapid growth of QC platforms in India
Platforms like Blinkit, Zepto, and Swiggy Instamart are leading the quick commerce market in India, collectively holding 94% of the market share. Specifically, Blinkit commands 46% of the market, followed by Swiggy Instamart with 27%, and Zepto with 21%.
Quick commerce platforms in India are experiencing rapid growth, expanding their offerings from groceries to cosmetics and medicines—all accessible at the click of a button. Major Indian brands such as US Polo, Boat, and Hamleys have collaborated with these platforms to deliver their products in as little as 10 minutes, allowing consumers to shop conveniently without having to visit a physical store.
Currently the quick commerce market in India is valued at USD 3.34 billion in 2024 and is expectedto grow by USD 9.95 billion by 2029, which is compound annual growth rate (CAGR) of more than 4.5 per cent over the forecast period (2024-2029).
But these quick commerce platforms have a penetration rate of only 7% within a total addressable market valued at USD 45 billion. However, these platforms are experiencing rapid growth, particularly in metropolitan areas and is covering various sectors and deliver a wide range of products directly to customers.
