Are you Tired of artificial synthetic perfumes? Want to experience something new, something natural and something connected to our culture? Then, it is time to go on a fragrant journey with Boond Fragrances.
Today’s world is filled with artificial aromas. Boond presents an incredible olfactory experience that will not only assure your senses but also immerse you in the timeless traditions of our historical culture. Krati and Varun, the visionary siblings behind Boond, have created more than just a fragrance; they have crafted a fragrant tribute to the cherished roots we hold close to us.
All you need to know about Boond Fragrances
Boond Fragrances, founded in June 2021, introduces a collection of pure, natural fragrances meticulously crafted by artisans from Kannauj in Uttar Pradesh. These fragrances are made using the ancient Deg-Bhapka method used for centuries. Notably, Boond Fragrances has been honoured with the Geographical Indicator (GI) Tag by the Government of India, which certifies their authentic Kannauj Perfume.
Their fragrance range includes MAATI, capturing the aroma of the first rain on the arid ground; MOTIYA, evoking the scent of Jasmine that blooms during Indian summer nights; and KHUSA, offering a refreshing fragrance of Vetiver grass. Boond is committed to eco-conscious practices and ensures production and packaging are entirely chemical-free
Overview of the Founders
The creative people behind this venture are two siblings- Krati and Varun. Krati, a graduate of the Indian School of Business (ISB), brings more than ten years of experience as a senior executive in the corporate world. Alongside her problem-solving skills and leadership abilities, she is also a talented poet, screenwriter, and film producer. Through her travels for work, Krati discovered the remarkable art of Kannauj perfume—a craft that has thrived for centuries while remaining inherently sustainable.
Varun, an award-winning writer-director nationally, divides his time between his hometown Kannauj and Mumbai. His short film “Syaahi” received special recognition at the National Film Awards in 2016. He is deeply passionate about artistic and poetic and conveys profoundly humane stories through his work.
Growing up in a boarding school and later working in Mumbai, Varun always dreamt of returning to his roots in Kannauj. The lockdowns provided him and Krati with an opportunity to launch Boond—a tribute to their beloved city and its rich perfumery heritage.
During the lockdowns, Krati and her brother Varun decided to contribute to the legacy of Kannauj fragrances. Together, they founded Boond to revive the ancient art of Indian perfume-making, support local artisans, and introduce Indian fragrances to a global audience.
The vision behind Boond Fragrances
Through बँदू | Boond, their ultimate goal is to revive the ancient art of Indian perfume-making, support local artisans, and introduce Indian fragrances to a global audience. To accomplish this vision, they spend day and night; working extremely hard.
Its Business Model
Bood Fragrances is a bootstrapped establishment, which means both siblings used their resources and finances to formulate the company. In addition, the company adopts a B2C model wherein it sells its products directly to the consumers. This type of business model ensures the ability to offer effective services to people.
Milestones Achieved So Far
Since its launch, Boond Fragrances has received overwhelming support and recognition from customers and global media outlets. Their fragrances have become a part of numerous special occasions ranging from weddings and birthdays to retirement parties. Notably, these were gifted at prestigious events such as the G20 Summit and the wedding of Katrina Kaif and Vicky Kaushal.
Media publications like Vogue US and India, Conde Nast Traveller, National Geographic, and The Indian Express, among others, have featured their inspiring story. Boond Fragrances’ journey has just started with exciting developments lined up.
Some More Stories
Summing up!
Boond Fragrances is an innovative company that has taken the sole responsibility of making a connection between scent and culture. It is an attempt to replace the artificial fragrances with the natural and sustainable ones. So what are you waiting for? Go and check their products right now.
Frequently Ask Questions (FAQs)
Q1. Who are the creative minds behind Boond Fragrances?
The creative people behind this venture are two siblings- Krati and Varun.
Q2. What’s the vision behind Boond Fragrances?
Through बँदू | Boond, their ultimate goal is to revive the ancient art of Indian perfume-making, support local artisans, and introduce Indian fragrances to a global audience
Q3. Which business model Boond Fragrances has adopted?
The company adopts a B2C model wherein it sells its products directly to the consumers. This type of business model ensures the ability to offer effective services to people.
