Success stories motivate us, and Boult Audio is one of them. Brothers Varun and Tarun Gupta started the company in 2017 with a small investment and in just seven years, they built it into a Rs 700 crore brand. Their smart business strategy, customer-first approach, and strong marketing fueled their rapid growth. Boult Audio focuses on high-quality, affordable, and innovative audio products, making them popular among Indian consumers. By expanding across major e-commerce platforms, they quickly became a top brand in India’s competitive audio industry.
Today, Boult Audio is one of India’s leading made-in-India audio brands, trusted for its best sound, stylish designs, and unbeatable value.
Company Highlights
| Founded | 2017 by Varun and Tarun Gupta. |
| Revenue | Rs 700 crore in FY 2023-24. |
| Product Portfolio | Earphones, headphones, speakers, smartwatches, and TWS earbuds |
| Business Model | Bootstrapped growth without external funding. |
Humble Beginnings: Founding of Boult Audio
Varun and Tarun Gupta founded Boult Audio in 2017 with limited resources but a bold vision. They aimed to deliver premium audio devices at budget-friendly prices. After launching it on Myntra, the brand became India’s leading brand. Smart pricing and thorough market research with a focus on customer preference helped Boult Audio succeed despite huge competition.
Customer-Centric Approach: The Key to Success
The Gupta brothers focused on customer satisfaction over aggressive marketing. They adapted and made improvements through constant feedback-driven improvements. They ensured high-quality products for music lovers and tech enthusiasts. They did not rely on expensive ad campaigns but rather worked on the brand to create a superior audio experience. This made them grow organically through positive reviews like clear sound, long-lasting quality and major affordability.
Product Range of Boult Audio
Boult Audio started with earphones but quickly expanded its portfolio to include:
- Headphones – It features noise cancellation and premium sound quality.
- Speakers – It offers both portable and home audio solutions.
- Smartwatches – It helps integrate fitness and connectivity features.
- Wireless & Bluetooth Earbuds – It adapts to the fast-growing TWS (True Wireless Stereo) market.
They further expanded into smartwatches and it worked perfectly. As wearable technology gained popularity, Boult Audio introduced feature-packed smartwatches at competitive prices. These watches offered health tracking, notifications, and stylish designs, attracting a huge customer base.
Competitive Pricing: Offering Value for Money
Boult Audio positioned itself as a high-value, affordable brand. Unlike their competitors, they provided base model products with premium features. This strategy worked completely in their favour and became accessible to a major audience, marking its place in the Audio market.
The Power of Digital Marketing
The company used SEO, social media marketing and influencer collaborations to increase their visibility. E-commerce such as Amazon and Flipkart played a major role with high ratings and customer reviews, encouraging more customers.
Completely Bootstrapped Growth: A Rare Success Story
Unlike competitors such as boAt and Noise, Boult Audio achieved growth without external funding. The company completely relied on organic expansion and reinvested profits to increase the business. This self-reliant approach made them strong financially and long-term sustainability.
Boult Audio’s Current Success
As of FY 2023-24, Boult Audio has achieved Rs 700 crore in revenue. It holds a significant market share in the TWS segment and continues to grow as a leading homegrown audio brand in India. Its success is a testament to its innovative products and customer-focused strategies.
Boult Audio has also expanded its offline presence, making its products available in retail stores across India. This move has helped the brand reach customers who prefer physical shopping experiences over online purchases.
Future Goals: Expanding Beyond India
Boult Audio aims to reach 100 million customers worldwide and cross Rs 1,000 crore in revenue in the coming years. With continued investment in research and development, it plans to enhance its product offerings and remain a market leader.
The brand has already started exploring international markets and is gaining traction in regions such as the Middle East, Southeast Asia, and Europe.
Conclusion
From a small startup to becoming a dominant player in the Indian audio market highlights the power of perseverance, innovation, and strategic execution. As it expands globally and aims for greater milestones, its story continues to inspire entrepreneurs looking to build a successful business from scratch.
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Frequently Asked Questions
When was Boult Audio founded?
Boult Audio was founded in 2017 by brothers Varun and Tarun Gupta.
How did Boult Audio start?
The company started with a small investment and started selling its products through Myntra.
What products does Boult Audio offer?
Boult Audio offers headphones, speakers, smartwatches, and wireless earbuds.
What are Boult Audio’s future goals?
The company plans to expand internationally and reach 100 million customers for Rs 1,000 crore in revenue.
Is Boult Audio an Indian brand?
Yes, Boult Audio is a homegrown Indian brand that has become a key player in the audio market.
