InMobi is a global advertising company headquartered in Bangalore that specializes in mobile advertising and marketing. It was founded in the year 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.
Growth
It is currently in advanced discussions to raise $400 million in its Series E funding round. This funding round comes with a projected post-money valuation of $8 billion, a dramatic leap from the company’s last known valuation of $1.5 billion. The projected valuation represents a more than fivefold increase, signaling InMobi’s significant growth and the growing confidence in its future potential.
Expansion into New Verticals
InMobi’s growth is not only attributed to its technological advancements but also to its strategic market expansion. The company has steadily increased its footprint across key global markets, including North America, Europe, and Asia. Its expansion into high-growth regions like the U.S. and China has enabled InMobi to tap into new opportunities, increasing its market share and cementing its position as a leader in the mobile advertising industry.
In addition to expanding its presence in traditional markets, InMobi is also targeting emerging industries like e-commerce, fintech, and gaming. By diversifying its verticals, the company is positioning itself to become a prominent player in a variety of sectors, expanding its client base and offering tailored solutions to a broader range of businesses.
Technological Innovation and AI-Driven Solutions
With the Series E funding round, InMobi is well-positioned to accelerate its growth even further. The $400 million investment will be used to enhance the company’s technological capabilities, expand its global footprint, and explore new verticals. Additionally, the funds will enable InMobi to invest in research and development, ensuring that it remains at the cutting edge of mobile advertising innovation.
A key area of focus for InMobi is its AI-based subsidiary, Glance, built in 2019, which has been scaling rapidly. In FY24, Glance’s revenue grew by nearly 90% year-over-year, reaching $73.1 million, up from $38.7 million in FY23. This remarkable growth highlights the increasing demand for InMobi’s AI-driven solutions. However, despite the growth, Glance’s net losses have only narrowed marginally—from $130.2 million to $110.6 million—indicating that there are still challenges ahead as the company continues to invest in scaling its operations.
InMobi plans to allocate a significant portion of the new capital raised to enhance its generative AI (GenAI) advertising solutions. These next-generation AI capabilities will play a crucial role in optimizing advertising campaigns, delivering highly personalized content, and improving real-time decision-making.
Future Prospects
With the Series E funding round, InMobi aims to bolster its technological capabilities, expand its market share, and continue its rapid growth. The strategic investments will help accelerate its global footprint, improve its AI-driven solutions, and expand its reach into newer markets. As a result, InMobi is poised to continue its impressive expansion and maintain its position as a leader in the mobile advertising space.
